As the senior Snapchat editor at Vox.com, Yvonne and her team has published dozens of stories, ranging from climate change, ISIS to Star Wars, on Snapchat’s Discover channel. Previously, she was a John S. Knight Fellow at Stanford University where she researched how to deliver news through mobile messaging platforms. Before Yvonne returned to the west coast, she was the director of video at Digital First Media’s Project Thunderdome, and a senior associate at North Base Media, a venture capital firm that invests in digital media startups in emerging markets. She was also the west regional video producer the Associated Press and a video journalist at the Seattle Times.
She is currently the national vice president of the Asian American Journalists Association, and has led workshops at Knight-Mozilla’s SRCCON, NPPA’s Multimedia Immersion Workshop, Chicas Poderosas and the Association of Alternative News Media. She is a proud graduate of UCLA, and lives in San Francisco.
After experimenting with the multi-snap format, my colleagues and I produced a Snapchat explainer about money and American politics. I drafted the script and Matt Moore, our motion graphic designer, designed the edition. We worked with senior editors, like Allison Rockey, Ezra Klein and Melissa Bell, to develop an edition we were all proud of. Since then, we’ve produced more than 100 daily editions (and counting). And it’s been especially exciting to see other companies adopt the multi-snap format on Snapchat Discover.