Jenny has been studying “social media” since before it was called social media, studying online interaction and influence in a variety of contexts, including political forums and online games. She has published over 40 journal articles, proceedings, and book chapters. Her award-winning book, Presidential Campaigning in the Internet Age (Oxford University Press), provides a history of presidential campaigns as they have adopted and adapted to digital communication technologies. She is currently a Fellow at the Tow Center for Digital Journalism at Columbia University. The Fellowship is helping to support a collaborative research project studying the 2016 presidential campaign by collecting and analyzing the candidates' and public's postings on social media.
- Change Up Your 2016 Election Coverage. Create a Computational Campaign. — ONA16, September 17, 2016