Matt Sheehan is the managing director of the Center for Public Interest Communications and is a senior lecturer of journalism at the University of Florida. He teaches courses on the science of story, audience engagement, leadership, media product development and emerging technologies. He is a former assistant news editor at The Washington Post, was COO of a digital media startup in D.C., served in senior administration at the University of Maryland’s Philip Merrill College of Journalism and led the integration and digital evolution of five newsrooms in Florida as the inaugural director of UF’s award-winning Innovation News Center.