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Tashween started out in 2014 working as a social strategist and aggressively growing BuzzFeed’s lifestyle audience — setting the stage for the success of BuzzFeed’s current brands like Tasty. From there she went on to lead social strategy across 40+ brands at Condé Nast and Hearst. With a passion for journalism and data, last year, she returned home to lead audience development efforts for BuzzFeed News.