Shannan Bowen

Lead Product Manager for News • McClatchy
Last edited October 18, 2019

Shannan Bowen is a product manager and audience strategist who is passionate about local news. She leads a product management team at McClatchy, where she works closely with the company's 30 newsrooms to identify strategies for digital storytelling and audience development. Shannan began her career as a local news reporter in North Carolina, working on everything from reporting on local government issues to data journalism to social media strategy. She then joined Atlantic57, the digital consultancy of The Atlantic, to lead content and engagement strategies for clients. Shannan also has held audience development and product strategy roles at The Hill and National Journal in Washington, D.C. She is a graduate of UNC-Chapel Hill and has a Master's in Media Entrepreneurship from American University. Shannan lives with her family near Raleigh, N.C

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