Rodney Gibbs

Executive Director, Revenue Lab • The Texas Tribune • Austin, TX
Last edited May 18, 2020

Rodney leads the Texas Tribune’s Revenue Lab. Launched in 2020, RevLab helps newsrooms around the world adopt the Tribune’s playbook for financial sustainability, and it experiments with new revenue ideas, which it tests locally and then shares freely. A TV writer turned entrepreneur, Rodney founded and sold two digital media companies before joining the Tribune in 2012 as its chief innovation officer. In 2015, he became the Tribune’s first chief product officer.



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