Mario is Co-Founder and CEO of Readefined. He is a robotics engineer turned digital strategist and designer, having led digital innovation projects for national organizations in Canada and France. His goal is to help save the internet by giving quality content and quality engagement unfair advantages. Readefined does this by making it easy and lucrative to optimize for quality instead of clicks. You can connect with Mario and learn more about Readefined in the Start-Up Alley in the Midway on Friday.