Liz Worthington is Director of Product Strategy at the American Press Institute, where she manages a team that supports API’s portfolio of audience products for news organizations including Metrics for News and Source Matters. These tools help publishers answer important audience and sourcing questions, identify better ways to engage users, build loyalty and drive subscriptions.
Liz has been at API since 2014. Before API, Liz worked as an editor, reporter and trainer for Patch.com, the Island Packet and the Culpeper Star-Exponent.