A former newspaper reporter and magazine founder/editor/publisher, Lauchlin served as web manager for Mississippi Today before the site launched in 2016, a role she maintained until joining the team full-time as web editor August 2017. As Audience Development Director, she leads a dedicated Audience Team and works closely with all staff to foster an audience engagement mindset across the organization. Lauchlin spearheaded the 2019 rebranding and website redesign, an initiative that, in part, led to almost 150% readership growth that year. In her previous role as web and engagement editor, she and her team created a suite of niche newsletter products that provide curated content on topics ranging from education to arts and culture. Lauchlin’s focus on audience development and reader experience is a cornerstone in Mississippi Today’s growth strategy. She saw the need to bring together the editorial and marketing teams at Mississippi Today, resulting in the formation of a cross-departmental Engagement Team that worked to create reader resources through audience-first initiatives. That evolved to Lauchlin leading a dedicate team focused on growing and engaging with readers across Mississippi. Lauchlin has a bachelor’s in Southern Studies from the University of Mississippi and lives in Vicksburg with her wife Olivia and their two sons.