John is the Social Media Director for Sinclair Broadcast Group, overseeing social media strategy, education, partnerships, projects, and curation & creation of content for all of the company's TV stations and digital properties. In addition to his leadership role, John is an on-camera personality, appearing as a social media reporter for KOMO-TV in Seattle and other Sinclair stations; and previously was a regular contributor to HuffPost Live. John also has spoken at conferences such as SXSW and NABJ. John leaped into the world of social media in 2011 while then in a project management role at Virgin America, and lead numerous creative marketing initiatives for the fledgling airline. John is originally from Edison, NJ and resides in Seattle, WA.