Jean Ellen Cowgill is the General Manager of TicToc by Bloomberg, a global news network native to the digital, social world. She is also the Global Head of Strategy and Business Development for Bloomberg Digital, defining innovative initiatives and spearheading Bloomberg Media’s partnerships strategy. Prior to joining Bloomberg, Jean Ellen was the president of Atlantic 57, the consulting and creative division of The Atlantic, where she helped clients transform and adapt for the modern world, using lessons from The Atlantic’s own transformation from print magazine to multi-platform pioneer. Previously, she led Atlantic Media’s corporate strategy efforts, crafting business models for new ventures and charting the company’s growth plans. Prior to joining The Atlantic, Jean Ellen was a consultant at McKinsey & Company.