James G. Robinson has spent fifteen years in a variety of audience-focused roles at The New York Times, first leading their web analytics team during the implementation of its digital subscription model and then pioneering the use of audience insights in the newsroom as the company’s first director of news analytics. Most recently, he served as the company’s Director of Global Analytics, responsible for helping the company better understand its audiences around the world. James is also an adjunct professor at Columbia University’s School of Journalism and the author of “The Audience In the Mind’s Eye: How Journalists Perceive Their Readers”, published in 2019.