Use Email Automation to Deliver Mini-Courses and Activate your Archives
September 11, 2019
Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned, metrics and feedback from the email-course building teams at Pew Research Center, The Washington Post, Buzzfeed and The New Yorker.
This session is designed for:
- Reporters, editors and audience engagement teams seeking new ways to reach their audiences
- Newsrooms of all sizes with an archive of stories to share
- Newsletter producers interested in tips to better use the email format