ONA17

Table Talks: Audience Engagement + Analytics

Audience Engagement

Consistently ranked among the best experiences of our conference, this series of participatory, inspiring conversations will address challenging topics in your area of expertise. You'll be able to choose your own conversation from the list of ideas below.

These discussions will give you an opportunity to collaborate with top minds in the field to explore new ideas on common issues you face.

Head to the room that has the topics that interest you most, sit anywhere, and our trained facilitators will you give you (very brief!) instructions on how Table Talks will work.

You'll have the option to join two of the following conversations throughout the morning:

  • How do you make the business case for community? – Andrew Losowsky
  • What one theme should your Instagram account represent for your brand? – Caren Roblin
  • Merging the physical and virtual spaces on community activism to achieve results for neighbors – David Plazas
  • Integrating data / newsletters – Jacque Boltik
  • Identify one problem for your audience that we can brainstorm together – Jessica Parker Gilbert
  • What processes and workflows can help organizations better share content across different teams / platforms / locations? – Sarah Shenker
  • Defining Success on Different Platforms – Sophie Ho
  • How do we get journalists to better understand the communities they serve? – Todd Milbourn
  • Getting the Audience You Don't Already Have – Tracie Powell
  • What – really – makes a good social headline? Are there any principles or common things about good social headlines that we can identify so we can help other people in our newsrooms improve their social writing? – Jake Grovum

  • Speakers

    Andrew Losowsky
    Project Lead, The Coral Project
    Caren Roblin
    Director of Content, Sierra Nevada Media Group/Swift Communications
    David Plazas
    Opinion and Engagement Editor, USA TODAY NETWORK - Tennessee
    Jake Grovum
    US Social Media Editor, The Financial Times
    Sarah Shenker
    Head of Audience Engagement, BBC News
    Sophie Ho
    Digital Editor, The Washington Post
    Todd Milbourn
    Instructor of Journalism, University of Oregon
    Jump to Resources
    Speaker Resources

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