Whether we’re talking about the migrant routes in Europe, countries where multiple languages are spoken or conversations around terrorism and extremism, hot-button topics in the news involve a broad range … Learn about this subject.
Reaching Unexpected Audiences With New Platforms
New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn’t expect. Although this can put you … Learn about this subject.
What Journalists Can Learn from Game Designers About Engagement
Game designers know how to create immersive and transformational storytelling experiences, using rigorous user feedback testing and rapid iteration. Closing keynote speaker Lindsay Grace, head of American University’s Game Lab … Learn about this subject.
Crowdsourcing as the Ultimate Strategic Engagement
Crowdsourcing is more than harvesting content available on the social web. Mimi Onuoha, co-author of the Tow Center for Digital Journalism’s Guide to Crowdsourcing, will lead an insightful discussion about … Learn about this subject.
Does Your Newsroom Look Like Your Target Audience?
How can we match our teams to rapidly growing diverse audiences to produce truly relevant content? Specifically, as European newsrooms seek to engage more women, what steps are they taking … Learn about this subject.
It Just Got Personal: Engagement via Chat Apps
Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for sharing creative stories with … Learn about this subject.
When News Breaks Bad: UGC in the Newsroom
User-generated content is an increasingly valuable resource for journalists but also a potential source of well-intentioned missteps. In 2015 alone, terrorism, natural disasters and forced relocations brought traumatic first-person experiences … Learn about this subject.
Click. Watch. Share. Getting socially engaging video right
The popularity of video content has exploded over the last several years, and audiences are hungry for more original content. We’ll discuss what content plays well, and what trends we’re … Learn about this subject.
People You May Know: Your Audience
Join us for this exceptional kick-off to our day of audience engagement, as our experts mine their experimental approaches to discuss what we know about the communities we serve, what … Learn about this subject.
Designing Ethics in the Digital Age
The Online News Association and the Newseum Institute present a discussion about how the rapid proliferation of digital tools has surfaced new ethical issues for journalists and media outlets. ONA … Learn about this subject.