The Super Panel is a highlight of the Online News Association conference. Every year, we invite the most innovative thinkers in their field to discuss a topic of current interest to journalism.
This year, we have shifted the focus of the Super Panel from a discussion-based session on broad journalism topics to a single, concrete problem facing everyone in media: the business of news. Our aim is to brainstorm new business plans, develop creative ideas and debate them using a real-newsroom scenario. We hope to infuse our audience with excitement and a fresh perspective, and hopefully with workable ideas for how to fix our financially-strapped newsrooms.
We invite everyone's input. We're soliciting your thoughts on possible new business models for journalism, too - and we plan to use your ideas as part of our Super Panel discussion.
Our Super Panel will be using this case study as a central starting point. They will propose new business models based on the situation described below. You can take part, too! Look at the case study and give us your ideas for how to save this company. Please email your proposal - a few paragraphs - to Amy Webb at firstname.lastname@example.org. We'll plan to include your proposal during the Super Panel.
Moderator: Neda Ulaby, arts and culture reporter, NPR
Eduardo A. Hauser, Chief Executive Officer, DailyMe.com
Lauren Rich Fine, longtime media analyst, Merrill Lynch, and now practitioner-in-residence at Kent State University's College of Communication and Information
Thomas Brew, Deputy Editor, MSNBC.com
Wendy Warren, Editor and Vice President, Philly.com