Conference news
Posted: October 18, 2007 06:05 PM
The Metric(s) Rule: Measuring Success Online

The success of online journalism is measured by factors such as accuracy, fairness and reporting the truth. But as a business the success of a news site is measured by pageviews, impressions and engagement.

So, how can your site be successful?

Metrics experts Dorian Benkoil and Hosam Elkhodary attempted to answer that question at Thursday's panel Using Metrics to Make Your Site Sticky.

“I come at this with a business perspective,” said Benkoil, a former reporter for Newsweek and the Associated Press who now consults with Teeming Media. “You can use the [page counting and traffic-related] tools to help understand how the audience is moving through the site.”

Audience members expressed concern over how traffic on their own Web sites are counted. One woman said page statistics on her site are unaccountably low sometimes, but incredibly high on other occasions. Elkhodary, the president and senior consultant for The Web Analytics Co. Ltd, said some Web metrics tools are flawed. He admitted this is not easy.

Elkhodary also provided a few tips for boosting traffic on your site:

• Start simple.
• Work with your analytics team.
• Use common sense.
• Test through action.

-- Eric Athas



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Back to 2007 conference page

8th Annual Conference and Awards Banquet, Oct. 17-19, Sheraton Centre, Toronto

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Ju-Don Roberts.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by CBSNews.com) 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by CBC.ca 7 p.m. to 9:30 p.m.: Awards banquet


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    OJA Finalists:
    The 2007 Online Journalism Award winners will be announced at the awards dinner on Oct. 19. See the list of this year's finalists.


    The 2007 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.