Conference news
Posted: October 18, 2007 06:04 PM
Technology Helping With Election Coverage

New technology enables readers to take part in the election coverage by online news organizations. Thursday's panel Covering Elections examined multi-leveled strategies for expanding involvement and developing a coverage niche for news sites.

Josh Tryangiel, editor of TIME.com, explained that their readers don't go to them for the "what." Instead, they go for the "why" and "how." Aggregating content on the site allows users to dive as deep as they want into election coverage. Tryangiel stressed that online news organizations should "do one thing better than anyone else."

A champion of local election news, Wendy Warren of the Philadelphia Daily News shared how she created the dominant news site for the mayoral race in Philadelphia. TheNextMayor.com sought to have the best content for the election. It achieved this by extensive archiving of press releases, creating election calendars and blogging. "Readers are coming there to make a decision, and they want that from you," said Warren.

As a non-profit, non-partisan information resource, OpenSecrets.org advocates for transparency on the federal level by showing how finances in politics influence elections and public policy. Kevin Rooney, manager director of Opensecrets.org, described how the site tracks donations, lobbying money and campaign spending. Rooney pointed to Followthemoney.org as a good resource for state elections.

"People want this information," said Rooney. "A substantial part of our user base is professional lobbyists. They can use the information because it is available."

Tip Sheet


-- Emily Hanlon



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8th Annual Conference and Awards Banquet, Oct. 17-19, Sheraton Centre, Toronto

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Ju-Don Roberts.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by CBSNews.com) 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by CBC.ca 7 p.m. to 9:30 p.m.: Awards banquet


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    The 2007 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news.

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