Conference news
Posted: October 18, 2007 03:14 PM
Becoming a Community Evangelist

Moderator JD Lasica talks with Rob Curley, Dan Gillmor and Jay Rosen (not pictured) about online communities. (Photo by Aaron Roberts)

Thursday's workshop "Becoming a Community Evangelist" promised attendees would learn how to harness the passion and creativity of their communities to become local sensations and meaningful gathering places.

Dan Gillmor, director of the Center for Citizen Media, immediately disputed the notion that big media should be "harnessing" the talents of the community for their own gain. "We are people who want to have a conversation," said Gillmor. Gillmor suggested journalists explore non-journalistic online communities to learn the means through which those communities develop.

Jay Rosen, a professor at New York University, author of PressThink and creator of, discussed Slashdot's groundbreaking experiment in open source journalism and possible ways to compile the diverse voices of a community into a news report. Rosen plans to explore beat reporting with social networking as a way to bring networks of knowledgeable people together.

• In the effort to build a serious local news site, Rob Curley of Washingtonpost.Newsweek Interactive said, "We wanted to show people we are engaged and then ask them to help us." Instead of waiting for users to come to them, online news sites must create the desire and capability for users to share their content through other publishing tools. This integration only comes after building credibility with the community, Curley said.

Panelists agreed that an important component of building a community Web site is becoming a comprehensive portal by linking to other sources. "It doesn't serve your readers to keep them all in one domain," said Rosen.

-- Emily Hanlon

Post a comment


Back to 2007 conference page

8th Annual Conference and Awards Banquet, Oct. 17-19, Sheraton Centre, Toronto

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Ju-Don Roberts.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by 7 p.m. to 9:30 p.m.: Awards banquet

Register Now:
  • CitMedia Workshop
  • Conference Registration Is Closed
  • Flash Workshop Is Closed
  • Video Workshop Is Closed

    Quick Links:
  • Full Conference Schedule
  • Panel Descriptions
  • Hotel and Travel

    OJA Finalists:
    The 2007 Online Journalism Award winners will be announced at the awards dinner on Oct. 19. See the list of this year's finalists.

    The 2007 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.