Conference news
Posted: October 18, 2007 02:55 PM
Making Sense of the Data

Databases can get more people involved in news Web sites, David Milliron, director of media services at Caspio Inc.,
said in his session, “Getting Started With Databases.”

While he didn’t give a full lesson on programming databases as attendees had hoped -- or maybe even dreaded -- he explained their great impact and the basics of how they should be used.

One of the important concepts that Milliron brought up was that data shouldn’t just be thrown out on a Web site. Instead, journalists need to “make sense of the data” for the database to really work.

Milliron cited several examples of successful databases, including Gannett’s Data Central sites (used, for example, at, the Florida-Times Union’s DataBank and the Cincinnati Enquirer’s CinciNavigator.

Milliron encouraged journalists to get involved in programming. Journalists who understand the process can help bridge the gap between programmers and reporters and prevent a complete disaster if a programmer leaves the site.

“It’s a great investment in your career, and it’s a great investment in your future, ” he said.

-- Savannah Aepli


I found this session to be very enlightening and the speaker answered all of my questions. To be fair to the speaker, he stated upfront to the audience that he was recruited to do an introduction to database panel but later saw it advertised as a hands-on programming class for a half dozen or so programming and scripting languages. What do you expect in an hour?!? So he exampanded and covered all of the basics and then some. I learned a lot!

October 18, 2007 06:03 PM by Ralph Noble (Permalink)

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Back to 2007 conference page

8th Annual Conference and Awards Banquet, Oct. 17-19, Sheraton Centre, Toronto

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Ju-Don Roberts.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by 7 p.m. to 9:30 p.m.: Awards banquet

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