Study up for ONA: A guide to making the most from this session

Spotlight on youth: My Digital Day: Young people and the future of online news and information. A video explores media use by young people, followed by a panel discussion with students, preteen through college, about how they use the Web. Moderator Jennifer Carroll, Gannett vice president/new media content, asks the multi-taskers about creating content, reading content and explores just what kind of information grabs their attention. Has texting trumped e-mail? Is gaming news the only news? Stop by and see. Panelists: 15-year-old high school boy; 12-year-old seventh-grade boy; 16-year-old high school girl; female senior journalism major, 20, American University; Howard University undergrad. 10:10 a.m, Saturday, Oct. 7.



The full versions of these papers, delivered at the August meeting of journalism educators, may be available on the AEJMC site this autumn. You could also contact the authors for more information.

Media Usage and Multitasking Among Young Adults • Karen Boyajy, University of Missouri • This study looks at media usage patterns among young adults, with a particular focus on multitasking and the factors that contribute to the time spent with two or more media. Respondents indicated more time spent multitasking as the time with media increased, showing support for the combined use of the Internet and traditional media. The theory of uses and gratification is considered as multitasking presents challenges to one of its basic components.

Media Influences Explored: What High School Students Say About The Power Of Newspapers, Television And Magazines • Tamara M. Cooke Henry, National Center for Education Information • A 2004-2005 survey of 355 Florida and Pennsylvania high school students found that they deny media’s influence in their choice of clothing, snacks and beverages, but acknowledge some media impact with intangible things, like issues. The study also found unequal effects of media on different racial and ethnic groups. Buttressed by focus groups, study results suggest that students need a sophisticated knowledge of media and the skills to navigate their terrain, i.e. “media literacy.”

Abandoning Traditional News Media?: Factors Influencing the Time Displacement Effects of Online News • Daekyung Kim and Tom Johnson, Southern Illinois • This study surveys 266 college students to examine which factors, such as reliance, interactive use, motivations, and credibility of online news, predict perceived displacement effects of mainstream, portal news sites, and blogs on traditional news media. The study shows mixed findings and suggests that displacement effects vary by reliance, motivations, and credibility of each online news sites. Discussions about the relationship between online news sites and traditional media are followed.

The Internet Immersion Divide: A Barrier to Inclusive Online Communities • Louis Rutigliano, Texas at Austin • The concept of Internet immersion looks at the relationship between online access and online activities. It considers Internet immersion as a continuum from passivity to interactivity. This paper finds that people who go online more frequently are more likely to use the Internet for interaction and after comparing offline factors such as income to this continuum, this paper presents a new form of digital divide.

Coverage of youth issues in 2004 election: Television v. online • Karon Reinboth Speckman, Truman State University • Evidence shows that youths are tuning out to news and to voting. This content analysis examined whether television and online news covered issues of importance to youth, covered youth as a voting unit, and used youths as sources in 2004 election coverage. Outlets examined were NBC evening news,, and The results showed all sources did not do a good job of covering youths and their issues and rarely used youths as sources.

Uses of the Internet by College Students: Implications for Political Involvement • Kristine Nowak, David Atkin, Christian Rauh and Mark Hamilton, Cleveland State • In this emerging online environment, an intriguing avenue for research involves the relationship between Internet use and political involvement. In an effort to fill that void, the present study explores the extent to which college students rely on the Internet as a channel for political information and the influence that such uses have on their levels of political involvement.

Physical News: Why Some Young Adults Don’t Read Newspapers • Amy Zerba, Texas – Austin • This exploratory study examines the reasons why some young adults do not read newspapers. Using previous literature and open-ended responses from a 2006 Web-based survey, a list is compiled of non-use reasons. An alternative reason, called Physical News, is introduced and explored as a prominent reason for not reading newspapers. Young adults’ suggestions on how newspapers can improve, including a list of news topics that interest them, are also examined.