Study up for ONA: A guide to making the most from this session

Web skillsets: Training and re-training journalists for today's digital realities
Newsroom managers increasingly expect reporters, editors, photographers and designers to produce content across platforms. How are journalists being trained or retrained to not only write and edit, but serve the needs of Web sites, as well as television and radio? What are the costs involved – both in finances and in quality?
Participants:
Jim Iovino, NBC4.com (moderator); Pankaj Paul, Delaware News Journal; Chet Rhodes, washingtonpost.com; Maria Thomas, NPR.org

KEY SOURCES and ARTICLES

SAMPLER: AROUND THE ONLINE WORLD

FROM THE ACADEMY
The full versions of these papers, delivered at the August meeting of journalism educators, may be available on the AEJMC site this autumn. You could also contact the authors for more information.

Media Convergence: A Case Study of A Cable News Station • J. Sonia Huang and Don Heider, University of Texas at Austin • Media convergence is happening around the world. This study looks at the current operation of a cable news station which produces two media products in one newsroom. It also explores the theoretical foundations of value creation in online news by examining how online news is selected, packaged, processed, and distributed. Observational results showed that online news still has a long way to go in terms of content provision.

The Convergence Conundrum: Choosing Between The Strength of Weak Ties and Jacks of All Trades • Larry Dailey and Donica Mensing, Nevada-Reno • When journalism schools and news organizations use cross-training to implement convergence, they are operating under the assumption that sharing certain technical skills will enable journalists to understand and produce media on a variety of platforms. These efforts reward those who are able to think more like their counterparts in print or broadcast.

Preparing Students for Convergent Journalism: A Nationwide Survey of Medium and Small Market TV Producers and Reporters • Andrea Tanner and Laura Smith, University of South Carolina • This nationwide survey studies the impact of convergence on reporters and producers in small and medium-sized local television markets. It examines the practices of news workers in DMAs 50 and below – markets in which journalism students usually obtain their first job. Data revealed nearly 70 percent of respondents personally perform convergent tasks and found significant differences between workers in medium versus small market newsrooms. Findings are interpreted in light of training expectations for educators.

Team-teaching in a convergence curriculum: Lessons from one school’s experience • Ann E. Auman, University of Hawai`i • This article employs an interdisciplinary lens to evaluate team-teaching models in four core courses in a new convergence curriculum at a small, undergraduate journalism program. In the models, degrees of faculty collaboration vary depending on course level. Students in first-year journalism classes benefited from a lower level of collaboration than those in second-year classes where advanced cross-platform knowledge was needed.

The Internet and the Future of Journalism: Comparing News Producers’ and Users’ Preferences on the Y • Patricia Curtin, Oregon and Elizabeth Dougall and Rachel Davis Mersey, North Carolina • This paper presents preliminary data from the first phase of a multi-method study designed to determine if an online news platform can be both commercially viable and socially responsible, providing the news coverage necessary to support a flourishing democracy while garnering user numbers and demographics attractive to advertisers. Applying content analysis to the most frequented online news site, Yahoo!