Conference information
Posted: September 28, 2006
2006 conference participants: Content Track

CONTENT TRACK

The lineup for the 2006 conference boasts more than 80 experts and leading figures in online media. Read more about those panelists and moderators specializing in conceiving and producing strong journalism.

Made for the Medium: Best of the Best
An engaging overview of the year's most creative and effective uses of the medium. What does the cutting edge of online news look like in 2006?

Kevin Ball is director of editorial content and copy chief of ESPN.com. He also serves on ESPN's enterprise and investigative unit that manages multimedia, cross-platform projects that appear online, in the magazine and on television. Kevin has previously served as ESPN.comís senior editor for enterprise and investigations. Prior to joining ESPN in 2000, he was night sports editor of the New Orleans Times-Picayune, sports editor of the Northwest Herald in suburban Chicago and a staff writer for The Orange County Register. Content panelist, Made for the Medium

Alberto Cairo is assistant professor of Visual Communication, Infographics and 3D graphics at the School of Journalism at University of North Carolina at Chapel Hill. He is the former director of multimedia infographics at elmundo.es, in Spain, position that he held from 2000 to 2005. He has won several Society for New Design (SND.ies) and Malofiej awards. Content panelist, Made for the Medium

Joris Evers is CNET News.com's security reporter, covering news in the area of worms, viruses, hacking, identity theft, software security, and more. He has been writing about technology for more than a decade and has appeared in various print and broadcast media to comment on security news. Joris always had a passion for technology, he grew up in the Netherlands where he graduated from college with a degree in print and online Journalism and moved to the San Francisco Bay Area in early 2003. Content panelist, Using the Web for good

Seth Gitner is multimedia editor at The Roanoke (Va.) Times / roanoke.com where he integrates multimedia news gathering techniques into a traditional print newsroom. Seth, a still photojournalist for 10 years, has taught multimedia storytelling and is a board member of the National Press Photographer's Association, for which he chairs the association's newly established multimedia committee. He and roanoke.com's digital media team won the "Best Internet Site under 1 million users" award from Editor & Publisher, the 2006 NAA Most Innovative Storytelling Award and other honors, and were nominated for two awards in the 2006 ONA contest. Content panelist, Made for the medium

Patrick Stiegman is the senior director and executive editor of news, sports and premium Products for ESPN.com. Stiegman, who joined the award-winning site in April 2004, oversees ESPN.com's public and premium Sports Channel content development, including news, commentary and analysis regarding the NFL, NBA, MLB, NHL, College football and basketball, tennis, golf, auto racing, boxing, soccer, Olympics and other areas. He also oversees Fantasy sports editorial coverage and ESPN.com's editorial integration with ESPN Television, ESPN Radio, ESPN The Magazine and Mobile ESPN. Stiegman spent five years as vice president/editor of the interactive division of the Milwaukee Journal Sentinel. Convergence panelist, Staffing and structure; Content panelist, Made for the medium

Ashley Wells is MSNBC.com's creative director, leading the site's design, interactives and concepts teams. He has specialized in made-for-the-web news presentations that encourage viewer participation with roles ranging from producer, designer and video editor to developer, project manager and general agitator. Ashley is willing to do just about anything to experiment with new technologies for storytelling, like wearing this 360-degree video helmet cam - in public. See it and more of his team's work in action at Rising From Ruin. Before joining MSNBC, Ashley worked at KCAL-TV in Los Angeles. He is a Pepperdine graduate and misses Malibu's surf. Content panel moderator and coordinator, Made for the Medium

ENERGIZING STORYTELLING: Taking narrative to new levels
How do you best take stories apart and reconstruct them in a multimedia format? What works, what doesn't and what's next? Does text still rule? Are video and multimedia graphics worth the investment of staff hours? And how does one get a staff accustomed to thinking of news as words and images to take better advantage of the online medium?

As NASA's Internet services manager, Brian Dunbar manages the editorial content of the NASA Web portal, including mission coverage, feature stories, live TV streaming and podcasts. In his 11 years in the job, the site has grown from a static site of several hundred pages to a dynamic, customizable Web portal. In addition to covering major news events such space shuttle missions and Deep Impact's collision with a comet in 2005, the portal has brought together many of NASA's decentralized Web efforts into one location, making it easier for the public to find information. Content panelist, Energizing storytelling

Emily Murphy is the multimedia director at The Atlanta Journal-Constitution (ajc.com). She recently moved back home to Atlanta from Washington where she was a multimedia producer for USAToday.com. She has worked in print and online at National Geographic and was a broadcast news producer at CNN in Atlanta before moving to the online world. Murphy received an Emmy for her work at CNN for coverage of the 1996 Centennial Olympic Park Bombing and was awarded the Ted Scripps Fellowship in Environmental Journalism at the University of Colorado in 1999. She graduated from Vanderbilt University with a major in history. Content panelist, Energizing storytelling

Chuck Rose began his journalism career at The Washington Post. His discovery of a Macintosh Plus with a 20-megabyte hard drive started a journey in digital storytelling. After eight years developing desktop publishing techniques Rose turned his attention to multimedia and CD ROM development. As newspapers began to invest in "new media," Rose in 1995 became design director at washingtonpost.com. Today Rose is art director for USATODAY.com, which he joined in 1997. In that time he has created editorial graphics, sales and advertising solutions and, for the past five years, has concentrated on website design and development. Content moderator, energizing storytelling. Content panel moderator, Energizing storytelling

Jane Ellen Stevens is a freelance multimedia journalist, consultant and lecturer at the UC Berkeley Graduate School of Journalism. She's worked for the Boston Globe, the San Francisco Examiner, and founded a syndicated science and technology feature service. She's written for magazines, including National Geographic, worked for New York Times Television as a videojournalist, and has done multimedia reporting for such Web sites as Discovery Channel Online and MSNBC.com. She consults with newspapers making the transition to Web-centric newsrooms, training journalists in multimedia, assists in redesigning newsroom and beat structure, and develops special Web sections. Content panelist, Energizing storytelling

Sarah Stuteville is the lead reporter and one of the founders of The Common Language Project, a nonprofit, multimedia online magazine devoted to humane reporting of stories not typically covered by mainstream media sources. She studied media studies at Hunter College in New York City, and has recently returned to her hometown of Seattle, WA, after seven months on the road in Asia, reporting with the CLP. She was the 2005 winner of the Aronson Award for Social Justice Journalism and has won several Independent Press Association Awards, including the 2004 award for best feature article. Content panelist, Energizing storytelling

USING THE WEB FOR GOOD: Best of the year
From disaster awareness to watchdog journalism. A look at the year's strongest online packages, especially those using
databases, that provide some helpful service to the public.

Joris Evers is CNET News.com's security reporter, covering news in the area of worms, viruses, hacking, identity theft, software security, and more. He has been writing about technology for more than a decade and has appeared in various print and broadcast media to comment on security news. Joris always had a passion for technology, he grew up in the Netherlands where he graduated from college with a degree in print and online Journalism and moved to the San Francisco Bay Area in early 2003. Content panelist, Using the Web for good, Made for the Medium

Stanley Farrar is managing editor for SeattleTimes.com, which is a finalist in the service journalism category for a piece on doctors who practice despite charges of sexual misconduct. Farrar, a longtime Times staffer who previously worked on the paper's design and graphics side, is also a member of the University of Washington's advisory board for its master's program in digital media. Content panelist, Using the Web for good

Kurt Greenbaum is online news director for the St. Louis Post-Dispatch, where he oversees the newspaper's web site, STLtoday.com. Greenbaum also serves as newsroom coordinator of the paper's multimedia partnerships with local broadcast media. Before joining the Post-Dispatch, Greenbaum worked for 13 years at the Sun-Sentinel in South Florida as a reporter covering education, courts, and municipal government. Content panel moderator, Using the Net for good

Jonathan McCarthy is the editor for Newsday Interactive, a post he has held since May 2006. McCarthy currently oversees the news gathering process for all Newsday Interactive sites, including Newsday.com. Prior to this role, he was the Long Island Editor for Newsday.com, the Special Projects Editor for Newsday and NYNewsday.com as well as the Executive Producer for Newsday.com. In that role he oversaw numerous redesigns and focused on streamlining newsgathering and site production. His leadership has been key in implementing major initiatives, including Newsday.com's breaking news and updating program, convergence efforts, migration in publishing platforms and content for strategic markets. Content panelist, Using the Net for good

Tom Planchet has been managing editor at WWLTV.com since 2001 after spending one year writing for the site and 18 years in the sports department at WWL-TV. With absolutely no technical knowledge, he came to the Internet with a desire to be part of something new and innovative. A local news junkie, he loves having the ability to put out a mini-newspaper on the web with all its challenges. During Katrina, he found the Internet was uniquely qualified to provide local news to displaced citizens who otherwise might have had no word about what was happening in their particular neighborhoods. Content panelist, Using the Net for good

DEVELOPING VOICES: Enriching perspectives, from underserved communities and citizen journalists
With citizen journalism having become a reality, how can we effectively incorporate the voices of regular folks into our news coverage? What are some successful models of engaging interactivity, especially among younger news consumers? Should the mainstream media become as personal and interactive as Flickr and MySpace? And what are the possible pitfalls in all this?

Mary Lou Fulton is vice president of audience development for The Bakersfield Californian, where she led the start-up of The Northwest Voice, one of the first participatory media publications in the newspaper industry. She started as a print journalist, working for the AP and the Los Angeles Times, and moved to the online world in 1995 where she has held leadership positions at washingtonpost.com, America Online and GeoCities.com. She returned to newspapers in 2003, joined The Californian to lead new product development efforts, including its award-winning social media platform that powers participation for the Northwest and Southwest Voice, Bakotopia.com and its flagship site, Bakersfield.com. Content panelist, Developing voices

Courtney Lowery is the managing editor and co-founder of New West.Net, an online magazine and blogging network devoted to covering the culture, economy and politics of the Rocky Mountain West. Before moving to Missoula, Montana to launch New West in 2005, she worked as a reporter for Lee Newspapers and the Associated Press in Helena, Montana and Omaha, Nebraska. With the help of a J-Lab New Voices grant, she also recently founded -- with her alma mater, the University of Montana -- a citizen journalism effort to create an online rural news network for small Montana towns that have lost their newspapers. Content panelist, Developing voices

Maureen Mann moved to rural New Hampshire six years ago and found it difficult to find out about local issues, candidates or events. Media coverage of any kind was almost nonexistent. With the encouragement of others, she applied for a "citizen journalism" grant from J-Lab. With its receipt our project was born. Prior to moving to New Hampshire, she taught social studies, english and psychology in a public high school for over 30 years. In 2006, because of her work in starting The Forum, she was presented the Sherburne Award for service to the community. Content panelist, Developing voices

As supervising producer at CNN.com, Manuel Perez leads the site's breaking news coverage, shaping original stories and multimedia features and coordinating long-term projects. His area of responsibility includes oversight of CNN Exchange, a new section of CNN.com that invites users to get involved in the news by sharing their photos, video, stories and opinions. He has been with CNN.com since 2001. Before making the switch to online journalism, he was a reporter at the Washington Post and at New York Newsday, where he was part of the staff that won the 1992 Pulitzer Prize for spot news coverage. Content panelist, Developing voices

Jan Schaffer is executive director of J-Lab: The Institute for Interactive Journalism, which spotlights and rewards innovations in interactive and participatory journalism and which funds citizen media ventures. A former Business Editor and a Pulitzer Prize winner for The Philadelphia Inquirer, Schaffer launched J-Lab in 2002 at the University of Maryland to help newsrooms use innovative computer technologies to engage people in important public issues. J-Lab is the successor to the Pew Center for Civic Journalism, a $14 million project Schaffer led for 10 years. Content panel moderator, Developing voices

Automating genius through tools: A practical look at streamlining production methods
We'll take a close look at how to maintain quality while freeing human minds and hands for more creativity and innovation. In other words, can we build a smarter shovel?

Journalist/programmer Adrian Holovaty is editor, editorial innovations, for Washingtonpost.com and Newsweek Interactive. His innovations include the creation of an interactive crime map of Chicago, which received the Knight/Batten Award for Innovations in Journalism in 2005. He also created the U.S. Congress Votes Database, which is a finalist for the 2006 Knight/Batten Award. Before joining WPNI, Holovaty played a lead role in making the websites of the Lawrence (Kan.) Journal World the most innovative and highly acclaimed of any newspaper in America. Content panelist, Automation

Ron Parsons is assistant managing editor, Yahoo! News, where he oversees the editorial desk, managing the staffing and presentation of breaking news for the Internet's most-trafficked news destination. Parsons joined Yahoo! in 1999, and has played an integral role in developing the infrastructure and news processes, as well as many signature features, including the "Most Popular" pages. Parsons has worked as a reporter and editor for the Arizona Daily Star and San Antonio Express-News' print and online editions, and in Web development at IBM. Parsons holds a master's in journalism and a bachelor's in English literature from Arizona. Content panelist, Automation

Ken Sands is online publisher of The Spokesman-Review in Spokane, Wash. The newspaper's website received the General Excellence award for medium sites in the 2005 Online Journalism Awards, and is a finalist again in 2006. The site was named the Best Overall News Site in its category in the 2006 Digital Edge Awards, and the newspaper's entertainment site was named the Best Entertainment Site in the 2006 Digital Edge Awards. SpokesmanReview.com has been an industry pioneer in blogging and in transparency. Content panel moderator and coordinator, Automation

Amy Webb is the founder and Editor In Chief of Dragonfire (http://www.dfire.org), an independent, interactive non-profit news and culture magazine that launched the summer of 2005. Before that, she spent a decade covering business, technology and media for Newsweek (Tokyo bureau), The Asian Wall Street Journal (Hong Kong) and The Indianapolis Star. She maintains a personal site at mydigimedia.com. Content panelist, Automation


Back to 2006 conference page

Seventh Annual Conference
and Awards Banquet

October 5-7, 2006
Capital Hilton
Washington, D.C.

Conference chair:
Jody Brannon, MSN.com
E-mail your questions or suggestions.

Next year: The 2007 ONA conference is scheduled for Oct. 17-19 in Toronto. The conference chair is Ju-Don Roberts, washingtonpost.com. E-mail your questions or suggestions.

Newsroom: The 2006 conference Web site was produced by the ONA student newsroom, which is supported by the Gannett Foundation and volunteers from media organizations and academia.

Volunteers: Countless volunteer hours went into planning this conference. Thanks to all who gave generously of their time and ideas.

ONA & Flickr: Did you take photos at the conference? Share them with your peers at the ONA Flickr Photo Pool. Upload your photos and see the images from last year.


Don't know the town very well? Consult our ONA visitors guide for journalists, courtesy of washingtonpost.com.

More useful links:

  • Capital Hilton
  • Directions to the hotel
  • Convention and Visitors Bureau
  • Smithsonian
  • Metro map

    The 2006 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news. The Online Journalism Awards Banquet honors the very best online journalism produced in the past year.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.