Conference information
Posted: September 28, 2006
2006 conference participants: Commerce Track

COMMERCE TRACK SESSIONS

The lineup for the 2006 conference boasts more than 80 experts and leading figures in online media. Read more about those who appear in sessions devoted to making money, leadership and building the business of online journalism

WHAT ABOUT WAP? Mobile news is the future
Whether you target growth in the youth market or others on the go, logical ways to extend your brand is to leverage your content to alternative devices. In this panel, you will learn the basics of text messaging, WAP and video delivery, how databases put Web sites in the forefront for wireless applications, and how mobile news is reach varied audiences. You’ll also explore advertising opportunities and consumer-to-consumer business models that allow news organizations to become a necessary network for two-way communication.

Linda Barrabee is a program manager in Yankee Group's Wireless/Mobile United States decision service. Specifically, Barrabee assists clients in navigating the increasing value-chain complexities of the emerging mobile content ecosystem. Her research focuses on the competitive landscape, business models, pricing and market segmentation strategies in mobile entertainment. Barrabee is also a project lead for Yankee Group's U.S. Mobile User Survey suite. Barabee previously has worked in business development at a software start-up and spent six years at Pyramid Research, serving the communications industry. She has an MBA from Arizona and her BA from Trinity College in Connecticut. Commerce panelist, WAP

Joe Cohen is responsible for global strategy and product management of Reuters mobile services. Prior to joining Reuters, Cohen was director for product development at Vindigo, where he built news, information, and location-based applications for WAP, BREW, J2ME, Palm OS, and Windows Mobile. He graduated from Vassar College, cum laude, in 1995. Commerce panelist, WAP

Matt Jones is director, mobile products for USATODAY.com. He has responsibility for business development, operations, carrier relations and mobile advertising. Since joining USATODAY.com in 1998, Jones has led interactive advertising, marketing and product development and managed content partnerships and applications for web, desktop, email, RSS and mobile platforms. Previously he held advertising, marketing and business development positions at several newspaper and publishing organizations. Jones received his BA in history from Hartwick College. He is active in several industry associations including The Mobile Marketing Association, Online Publishers Association and Cellular Telecommunications and Internet Association. Commerce panel coordinator and panelist, WAP

Sarah Lumbard, director of loyalty marketing, has been involved in product strategy, development, management and marketing at Washingtonpost.Newsweek Interactive for six years. She is responsible for leading efforts to reach audience and advertisers beyond the Web for washingtonpost.com, Slate, Newsweek, and BudgetTravelOnline. In that role she has led strategic planning for e-mail newsletter programs, rss feeds and advertising, and mobile services including downloadable applications like Avantgo and Mobileplay, newly launched mobile sites, and text alerts programs. Lumbard has also served as WPNI's director of business strategy and development and product management director for recruitment products. Commerce panelist, WAP

Logan Molen is vice president of interactive media at The Bakersfield Californian, where he oversees bakersfield.com and mobile media. He most recently was managing editor at The Californian, where he played key roles in a radical print redesign and steering the newsroom from a print-first approach to a strong web-first, multimedia focus. That multimedia includes a variety of text-messaging efforts. Commerce panelist, WAP

Mike Zarrilli recently joined The Weather Channel Interactive (TWCi) as director, mobile business development. Zarrilli is responsible for creating strategic partnerships and generating revenue for TWCi's suite of branded mobile products, including downloadable wireless Doppler radar applications, multimedia offerings, messaging products and the Mobile Web wireless website. These products are available on all of the major U.S. wireless carriers. Prior to joining TWCi, Zarrilli was director, content sales/business development with the CNN News Group and a financial analyst with Turner Entertainment Group. Earlier in his career he worked for the Atlanta Committee for the Olympic Games and Merrill Lynch. Zarrilli received his BS in accounting from Villanova University and his MBA from the Goizueta Business School at Emory University. Commerce panelist, WAP

INTERNET LAW: The latest from the legal realm
We’re laying down the law again -- Internet version -- for you. A blue-ribbon panel of Internet law experts, hosted by Jon Hart, author of Web Law: A Field Guide, will discuss the legal issues that are on your mind ... or should be. When are you liable for content that your readers post? Are you better off policing user postings or remaining hands-off? Is it OK to buy (or sell) advertising that is triggered by keywords that happen to be someone else’s trademarks? Can other sites really post your headlines without your permission? What can you borrow from other sites? Come armed with questions; this session will go where you want to take it.

Jonathan D. Hart is a member of the law firm of Dow Lohnes PLLC, where he practices in the firm's Media and Information Technologies group out of Washington, D.C. He specializes in the representation of media and technology companies on a broad range of commercial, transactional, operational and content matters. He is on the faculty of The Stanford Professional Publishing Courses and is author of Internet Law: A Field Guide (BNA Books 2006). Jon clerked for United States Circuit Judge Jerome Farris and United States District Judge Almeric Christian. He is a graduate of Middlebury College and Stanford Law School. Commerce panel moderator and coordinator, Internet law

Andrew Mar is an attorney at the Microsoft Corporation supporting the MSN Media Network, including MSN Video and MSN Entertainment.His practice focuses on intellectual property licensing and counseling, original content production and finance, internet, First Amendment, and rights of publicity matters. Prior to Microsoft, Mar was associated with Davis Wright Tremaine where he represented newspapers, television stations, book and magazine publishers, and online services in media, access, newsgathering, defamation, intellectual property, advertising and related matters. Mar is a graduate of New York University School of Law. Commerce panelist, Internet law

Kenneth Richieri became general counsel of The New York Times Company in January 2006. He served as deputy general counsel from 2001 until 2005, becoming vice president in December 2002. He was senior counsel since January 1989. He joined The New York Times Company in January 1983 as legal counsel. Before joining the Times Company, Mr. Richieri was an associate at Cahill Gordon & Reindel from October 1976 through December 1982. Mr. Richieri received an A.B. degree in political science from Brown University in 1973 and a J.D. degree from Harvard Law School, graduating cum laude, in 1976. Commerce panelist, Internet law

Clifford M. Sloan is publisher of Slate Magazine and vice president, business affairs and general counsel of Washingtonpost.Newsweek Interactive. WPNI publishes washingtonpost.com, Newsweek.com, Slate.com and BudgetTravelOnline.com. Sloan has served in various government positions, including Associate Counsel to the President of the United States (1993-95), Assistant to the Solicitor General at the U.S. Department of Justice (1989-91), Associate Counsel in the Office of Independent Counsel (Iran-Contra) (1987-88), and Law Clerk to Supreme Court Justice John Paul Stevens and U.S. Court of Appeals Judge J. Skelly Wright. Sloan also has taught the law of cyberspace at several local universities. Commerce panelist, Internet law

Barbara Wall, vice president/associate general counsel for Gannett Co., advises Gannett's newspapers and broadcast stations on libel and privacy, intellectual property and online developments. Wall joined Gannett in 1985. From 1979 to 1985 she practiced law in New York City with the law firm of Satterlee & Stephens. She has written and lectured on the First Amendment, intellectual property rights and the emerging law of the Internet. She serves on the Newspaper Association of America's Legal Affairs Committee and the National Judicial College's Center for Courts and Media. Wall earned her bachelor's and law degrees from the University of Virginia. Commerce panelist, Internet law

CHURCH-STATE CHALLENGE: When content and sponsorship dollars collide
It's getting harder and harder to pin down the moving line between editorial content and advertising and sponsored content. Church/state guidelines have softened, as publishers look for ways to monetize content. As online content increases (podcasts, webcasts, video, lead-generation, etc.) advertisers want sponsorship opportunities and publishers want those advertising dollars. As content editors, what can we do to maintain our integrity but keep up with the demand to monetize everything? Come to this panel for some answers.

Thomas Brew, deputy editor for distribution at MSNBC.com, left newspapers for online news in 1995. He worked at MSN News for nearly a year before the 1996 launch of MSNBC. Earlier, he'd spent 20 years at newspapers, the last 12 of them at the San Jose Mercury News, the first U.S. daily to publish online. In his youth, he worked as a reporter and editor at three Florida newspapers. Brew has a master's from the University of Florida and has taught at Santa Clara and Stanford universities. Commerce panelist, Church/state challenge

Jon Fine is the media columnist for BusinessWeek. Previously he covered print media for Advertising Age, where he arrived just in time to observe magazines' and newspapers' dizzying fall from their dot-com-fueled heights. His freelance work has appeared in GQ, Spin, ESPN The Magazine, and Newsday, where he wrote the "Pushing 30" column. In an alternate life as a musician, Fine's played in bands that have released several LPs and CDs. Fine was born in Texas and raised in the wilds of suburban New Jersey. He is a graduate of Oberlin College. Commerce panelist, Church-state challenge

Kevin McKean is the vice president and editorial director of Consumers Union (CU), nonprofit publisher of Consumer Reports magazine and ConsumerReports.org. McKean oversees the editorial content and design for all of CU's publications, including ConsumerReports.org, the nation's largest publication-based subscription Web site. McKean began at AP, becoming a science writer. He later joined the staffs of Discover and Money magazines, later founding Money.com. He also was assistant managing editor/business and finance at Time Inc. New Media, and executive editor at Forbes.com, editorial director at PC World, and CEO and editorial director of InfoWorld Media Group. He is a graduate of Yale. Commerce moderator, Church-state challenge

Linda Yurche is director of marketing and communications for The Baltimore Sun, publisher of The Sun and baltimoresun.com, which together attract nearly 1.3 million readers each week. Although most of her career has been in public relations and marketing, she has had a book and many freelance articles published and at one time was a reporter and editorial assistant for The Sun. She has received the Maggie Award from Planned Parenthood Federation of America, multiple honors from the International Newspaper Marketing Association, and the Tribune Readership Award for her efforts to attract more African-American readers to The Sun. Commerce panelist, Church-state challenge

BIG STORIES CAN HAVE A BIG IMPACT (yes, positive) on the bottom line: Make money on enterprise journalism
Online editors constantly battle for resources just to keep the site going -- and many only dream of doing the "big story" journalism they want. Evaporating travel budgets, high costs for one-offs, database and IT projects, shrinking cash for freelancers -- you know the story. What are approaches to doing great journalism that still contributes to the bottom line, helping to grow your newsroom and your company?. We'll take a look at some success stories and learn that good stories are good business -- if you know how to do it.

Retha Hill is founding chief editorial officer of BET.com and vice president for content development for BET Interactive, where she is the executive in charge of content strategy, convergence and integration with the BET Network. BET.com was honored with Best Online News Project award from the National Association of Black Journalists in 2003 and two in 2002. BET.com has won recognition for its groundbreaking work on the Black family. Retha is an adjunct professor of journalism in the graduate school at the University of Maryland.Hill has also worked as an executive producer at Washingtonpost.com and as a reporter for The Post, beginning in 1987. Commerce panel moderator, Making money on big stories

A journalist and broadcaster working in the online space since the mid-1990s, Paul Maidment joined Forbes in January 2001 in a dual position as editor of Forbes magazine and website. During his editorship, Forbes.com has become the No. 1 business news Web site, earning min's Best of The Web award for Editorial Excellence in 2003 and 2004. Since he redesigned the site and reorganized the editorial operation, traffic has increased several-fold. Maidment received several honors for his work, including at the FT.com and for Newsweek cover stories. Revolution magazine listed him as one of 100 most influential people in UK new media. Commerce panelist, Making money on big stories

Neal Scarbrough joined AOL in May as general manager and editor for AOL Sports, oversees content and programming on the channel. Previously he was vice president and news editor for ESPN, where he was responsible for news and content for the sports network's live game telecasts. Scarbrough also served as editor-in-chief of ESPN.com from September 2001 through March 2005, Prior to joining ESPN in April 2000 as the magazine, he was sports editor for The Denver Post and the (Nashville) Tennessean and had worked for the Chicago Sun-Times, Seattle Times, National Sports Daily, Newsday and Sacramento Bee. His 1984 BA is from Colorado. Commerce panelist, Making money on big stories

Fiona Spruill was named Editor of the Web Newsroom for The New York Times in July 2006. She joined NYTimes.com in 1999 as an intern and since then has served as a business and international news producer, a night editor, a home page editor, Associate Editor and Deputy Editor in charge of the features sections. In the last three years, she led the editorial side of the site redesign, the launch of TimesSelect, and the redesign of the travel, movies and theater sections. She is currently responsible for managing the 50 producers and editors behind NYTimes.com. Fiona has a bachelor's degree in public policy from Duke University. Commerce panelist, Big stories can make money

TRANSFORMING MEDIA: Leading in light of bottom-line realities
This panel offers creative strategies that grow online news efforts without breaking the bank. The discussion will include a look at the importance of industry research and Web analytics, techniques for breaking down barriers across your organization and tips on making savvy decisions in the dance between coverage, innovation and technology.

Staci D. Kramer is executive editor of paidContent.org, a 24/7 news site covering digital media and entertainment and a 2005 OJA finalist. Formerly a contributing editor at Inside.com and an editor at large for Cable World, Kramer has written for Time, Life, Sportds Business Journal, the Chicago Tribune, The New York Times, Editor & Publisher, St. Louis magazine and others. She is based in University City, Mo. Content moderator, Transforming media

Ron Stitt joined Fox Television Stations in New York in May, and is responsible for digital media strategy and execution for Fox's 35 owned television stations and new network, MyNetworkTV. Prior to Fox, he was VP, Digital Media for the ABC owned tv stations and led that group through launch and two major redesigns between 1999 and 2006. Stitt began his career in various research, marketing and sales promotion capacities with Katz Television, NBC and Disney/ABC. He's a graduate of Ryerson University in Toronto, and holds a master's degree in telecommunications management from Syracuse University. Commerce panelist, Transforming media

Fraser Van Asch, a veteran of 23 years in the newspaper industry, helped to create the pioneering online service of the (Raleigh, N.C.) News & Observer, Nando.net. Over his career and as the industry matured online, he has led business development, editorial, sales and marketing departments. He later converted the Nando destination-based infrastructure into McClatchy's centralized interactive division. Since the McClatchy acquisition, Van Asch's team is responsible for managing the transition, system migrations and vendor relationships. He has local operational oversight in supporting the progressive, efficient growth of the interactive initiatives in the local markets. Commerce panelist, Transforming media.

Joan Walsh is editor in chief at Salon.com. Her work has appeared in the Los Angeles Times, Washington Post, Vogue and the Nation. She won 2004 and 2005 Western Magazine Awards for her columns about local politics. Before starting at Salon, she was a consultant to the Rockefeller Foundation, the Annie E. Casey Foundation and California's James Irvine Foundation. She is on various boards of directors. An avid baseball fan, she is the author of "Splash Hit: The Pacific Bell Park Story" and also "Stories of Renewal: Community Building and the Future of Urban America." She lives in San Francisco. Content panelist, Transforming media


Back to 2006 conference page

Seventh Annual Conference
and Awards Banquet

October 5-7, 2006
Capital Hilton
Washington, D.C.

Conference chair:
Jody Brannon, MSN.com
E-mail your questions or suggestions.

Next year: The 2007 ONA conference is scheduled for Oct. 17-19 in Toronto. The conference chair is Ju-Don Roberts, washingtonpost.com. E-mail your questions or suggestions.

Newsroom: The 2006 conference Web site was produced by the ONA student newsroom, which is supported by the Gannett Foundation and volunteers from media organizations and academia.

Volunteers: Countless volunteer hours went into planning this conference. Thanks to all who gave generously of their time and ideas.

ONA & Flickr: Did you take photos at the conference? Share them with your peers at the ONA Flickr Photo Pool. Upload your photos and see the images from last year.


Don't know the town very well? Consult our ONA visitors guide for journalists, courtesy of washingtonpost.com.

More useful links:

  • Capital Hilton
  • Directions to the hotel
  • Convention and Visitors Bureau
  • Smithsonian
  • Metro map

    The 2006 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news. The Online Journalism Awards Banquet honors the very best online journalism produced in the past year.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.