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Posted: October 31, 2005 11:33 AM
New tools, new opportunities
Chris Norman
Dean Zulich/ONA Convention Online
Jess Baron, Senior editor, Yahoo! News, speaks with ONA Convention Online staffer Latria Graham.

By Latria Graham
ONA Convention Online Staff

"The whole culture is changing. People now have egos. It’s all about my, my, my,” said Rex Sorgatz, Interactive Director of IBS, at a discussion Friday titled “What’s New in New Media?"

Panelists at the session noted that podcasting, RSS, blogs and SMS allow users to customize the way they receive and share content.

“Podcasting gives someone the opportunity to have a voice. There’s always someone who wants their own radio or TV show and podcasting allows you to do that, said Jess Barron, Senior editor for Yahoo! News.

Barron, who has dubbed herself as a certified pop culture junkie, produces her own podcast and feels that more people should take advantage of the technology.

Want to create your own podcast? Listen as Jess Barron tells us how.

More opportunity comes with RSS feeds which can draw in new audiences.

“RSS is more of a pull instead of a push. RSS readers actively download feeds, rather than e-mail clients passively accepting incoming mail,” said Adrian Holovaty, Web developer for CJWorld.com.

SMS has become popular in Brazil for delivering sports scores, but it has limitations.

“The hard part is that you have only 150 characters to write punchy headlines, yet tease in advertising. Also, the fact that some cell phone providers like Sprint don’t allow text messages that has another provider’s advertisement,” can hamstring content said Suzanne Levinson, Managing Editor of Herald.com.

Jess Barron’s Recommended Podcasts:
Zoe Radio (15-year-old girl from Santa Monica talks gossip and plays music)

The Dawn and Drew Show (A married couple living in Wisconsin’s talk show)

How can I learn more about podcast publishing?

Engadget
PodcastAlley Forum
PodFly

About this site

News on the 2005 conference is produced by the Online News Association Student Newsroom, which is supported by grants from the Scripps Howard Foundation, National Association of Black Journalists, and CBSNews.com.

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