Panelists' tips on integrating multimedia in the newsroom:
It starts at the top. Top management must believe in print/online integration with head and heart and show it.
- Bottom up! – Online editors must win print battles one at a time, by showing print skeptics why they individually benefit from publishing online.
- It is all about the journalism, stupid. – If people are going to get their news and information off screens, you have to make sure it is your screens they get it from.
- Use the resources you have. – Internet managers need to know that their paper’s photo staff is an incredible resource for producing video and other multimedia presentations for the web.
- Stay heads up. – Be sure to work with reporters and editors in your newsroom to stay abreast of upcoming stories and projects that might lend themselves to doing video or photo presentation in Flash.
- Keep them coming back. – Make sure your great multimedia packages are easy to find. This will make the reporters want to contribute more and help your audience.
- Avoid the virtual noise. – Make sure that when you decide to use multimedia or to integrate staff work that you are doing it to benefit the story. Useless interactivity is worse than nothing at all.
- Early bird gets the ONA Award. Paper people, who are considering delving into online news gathering should try to get plugged into a project as early in the process as possible.
- Good video is more than just pictures. For still photographers just starting out in video, the concept of audio is one of the most difficult to grasp, yet it is crucial to the success of the piece.
- DIY Video. One of the best ways to learn how to shoot good video is to try to edit it yourself. It is in the editing process that you quickly realize that you are either missing certain types of shots; that you didn’t keep rolling long enough.