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Conference information
Posted: July 18, 2005
2005 ONA Conference Agenda

(Please note this agenda is subject to change.)

Thursday Oct. 27
All day - Pre-conference training workshop/master sessions in Flash and television
* Sponsored by PR Newswire and WCI/Splitters

Friday Oct. 28
8 a.m. - 5:00 p.m. Exhibition hall open – South Corridor

8 a.m. - 9 Continental breakfast - Suttons

8 – 9 Breakfast discussions

• The J-school learning curve
Sutton South

• Our old friend, the young user
Sutton Center

9 – 10:30 First panel sessions

Web analytics
Murray Hill B

How do you measure the effectiveness of your Web site? What kind of research do you need to make your site even more effective? This session, co-sponsored with the NAA's New Media Federation, will help you determine what the word `effective' means to your audience, editorial staff, your advertiser, marketer and management.

• Dwayne Desaulniers, Director, Business Development, Canadian Press

• Andrew Edwards, Managing Partner, Technology Leaders

• Jasmine Davis, Executive Vice President and General Manager, Ziff-Davis media

• Jay Small, Director of Online Content and Operations, E.W. Scripps Newspapers

• Moderator: Ken Sonenclar, Managing Director, DeSilva & Phillips

Working with your newsroom
Murray Hill A

Changing your attitude so you can change theirs. You wrote off your legacy newsroom years ago when it was obvious "they don't get it," and went in search of fresh content. If you still haven't found it, turn around, look at what you left behind. They're not just "getting it" – they're doing it. In this non-traditional session format, find out what happens when we match up skeptical online pioneers (you) with offline newsroom guests who have been busy proving they know how to do digital. Find out what it took to open the eyes of these graphic artists who do Flash, reporters who are podcasting, and newsroom visionaries who that have changed their structures and workflow to meet the future head-on. Even if you work for a pure-play dot-com, this session will give you practical ways to persuade people to get with your program.

• Archie Tse, Deputy Graphics Editor, New York Times

• Paul Maidment, Editor, Forbes.com, Executive Editor, Forbes Magazine

• John Paraskevas, Staff Photographer,Newsday

• Moderators: Suzanne Levinson, senior producer, MiamiHerald.com; Jonathan McCarthy, Editor, Newsday.com

Blogging: Your ‘how to’ guide

Just because you have the tools to blog doesn't mean you can do it well. Media outlets are rolling out blogs faster than Hollywood rolled out reality TV, and they're discovering that it's not as easy as it looks to capture an audience. That's because many of them don't have a content plan, or they're simply taking writers from other platforms and turning them loose on the Web. You must truly engage the audience in interactivity, write in a different style and make your blog a "one-stop info shop" that aggregates niche news in one place. A panel of blog veterans will help you figure out how to blog too.

• Cory Bergman, Director of Digital Media, KING TV, NorthWest Cable News, Author of LostRemote blog

• Ryan Pitts, Online Producer, SpokesmanReview.com

• Mary Jo Foley, Microsoft Blogger, Ziff Davis

• Heather Green, Business Week

• Moderator: Susan Mernit, blogger and media watcher.

10:45 – 11:45 Opening remarks and Keynote

• Anthony Moor, Conference Chair, Editor, OrlandoSentinel.com

• Ruth Gersh, ONA president and Director of Online Services, AP Digital

• Keynote: Arthur Sulzberger, Chairman, New York Times

11:45 – 12:10 Best of the Best: Specialty Journalism

12:00 – 1:30 Buffet lunch
* Sponsored by Tribune Interactive

1:00 – 1:25 Best of the Best: Online Commentary

1:30 – 3:00 Second panel session

What’s still new in new media

Over a third of Americans say their preferred method of getting the news is the Web, so some suggest that the phrase `new media' no longer describes the news on the Web. Is this the end of new media? No. It's just that the `new' in new media has changed. More and more people are turning to alternative delivery methods for the news, such as RSS, SMS, podcasting, wikis and blogs. This non-traditional session format will break out into four mini-sessions, and create a live wiki at the same time. Experts in new news distribution technologies will provide the download you need to get up and running in the new new media.

• Jess Barron, senior editor, Yahoo!

• Suzanne Levinson, KRD - Miami

• Adrian Holovaty, WashingtonPost.com

• Rex Sorgatz, Interactive Director, IBS

• Moderator: Mike Reszler – KRD – St. Paul

The latest from legal
Murray A

A moderated discussion with the industry's top lawyers, hosted by Jon Hart of Dow, Lohnes & Albertson, who wrote the book on Internet law. Among the hot topics: With increasing attention to blogging and other user-created content, we'll discuss a Web site's liability for third-party postings. The Supreme Court's decision in the Grokster file-sharing case, the most important technology-related case in 20 years, has implications for every site that provides access to any technology that can be used for infringing, as well as lawful, non-infringing purposes. We'll discuss the latest developments in these and other cases and provide guidance on your real-world legal questions too.

• Ken Richieri, Vice President and Deputy General Counsel, The New York Times Co.

• Cliff Sloan, Vice President, Business Development, and General Counsel of WashingtonPost/Newsweek Interactive, Publisher, Slate Magazine

• Stuart Karle, General Counsel, The Wall Street Journal

• Robin Bierstedt, Vice President and Deputy General Counsel, Time Inc.

• Moderator: Jon Hart, Member, Media & Information Technologies GroupDow, Lohnes & Albertson

Broadening the bandwidth: International panel
Murray B

An eye-opening look at what digital journalists are accomplishing around the world. Panelists from groundbreaking international newsrooms will discuss audience-generated content, news aggregation and design. Because they hail from a variety of cultures and backgrounds, these presenters will provide fresh perspectives on the role of digital journalism in a session designed to spark lively debate and a robust exchange of ideas.

• Alberto Cairo, ElMundo.es

• Marion Strecker, Cofounder and Director of Univierso Online, Brazil

• Paul Brannon, Deputy Editor, BBC Interactive

• Guido Baumhauer, Editor-in-Chief, DW-WORLD.DE

• Moderator: Mindy McAdams, University of Florida

3:00 – 3:30 Coffee break
South Corridor
* Sponsored by MSNBC.com

3:15 – 3:40 Best of the Best: Service Journalism

3:30 – 5 Hurricane Katrina General Session

The nation turned to the Web after Hurricane Katrina to find the latest news, as it has during other recent disasters. But the storm also swept away the physical foundations of many of the usual sources of that news – print, TV and Web. This panel will explore what Gulf Coast organizations did to keep the news flowing online; the range of publications, and their authors, that emerged; the type of news and information demanded by the public from the Web in the storm's wake, and what lasting impact Katrina will have on the world of online journalism.

• Steven Ibanez, NOLA.com/Times Picayune

• Sandy Breland, News Director, WWL-TV.

• Chris Norman, Director/Local Operations, KRD

• Keith Burton - Publisher/Editor, Gulfcoastnews.com

• Moderator: Denise Polverine, editor-in-chief, Cleveland.com

5:30 – 7:00 Networking cocktail at hotel
* Sponsored by Associated Press and Bloomberg

7 – 10 Dinner on your own

Saturday Oct. 29
8 a.m. – 6:30 p.m. Exhibition hall open

8 a.m. – 9:30 Continental breakfast
* Sponsored by Yahoo!News

8 – 9: 20 Breakfast discussions

• Gathering for international attendees
Regent Parlor

• What price content?
Sutton Center

9:25 – 9:50 Best of the Best: Breaking News

9:30 – 10 ONA membership activities meeting
Murray Hill A

9:50 – 10:15 Best of the Best: Enterprise Journalism

10 – 10:30 ONA board meeting
Murray A

10:30 – 11:30 Keynote: Sandy Close

11:30 – 12:00 Best of the Best: Creative use of the Medium

11:30 – 12:00 Best of the Best: Student Journalism

12 p.m. – 1:30 Luncheon on your own - New Yorkers lead outings

1:30 – 3:00 Third panel session

Participatory journalism
Murray Hill A

Blogs, phlogs, wikis, Web casts, podcasts, `reply' links and online forums are a boon to your audience, turbo-charging their interactive capabilities and giving birth to an entirely new field: `grassroots journalism.' But these tools bring new, nettlesome challenges. In this session, panelists who have rolled out these leading-edge forms of two-way reporting give you the scoop on their use and potential misuse. They'll help you decide how practical citizen journalism is for you.

• Will Femia, Manager - Blogs, MSNBC.com

• Christopher Grotke and Lise LePage, iBrattleboro.

• John Temple, Editor, YourHub.com, Rocky Mountain News

• Moderator: Kinsey Wilson, Vice President and Editor-in-Chief, USAToday.com

‘Best of the Best’ General Excellence

Finalists in the General Excellence in Online Journalism category will discuss their work with you at a 90-minute Saturday session.

• Moderator: Ruth Gersh, Director of Online Services, AP Digital, President of ONA

Visual storytelling
Murray B

Broadband is spreading like a prairie fire, and online news audiences are turning into rich media consumers hungry for visual storytelling. Who is doing great multimedia and photojournalism? How can you take advantage of the new bandwidth to increase the impact of your news content? Find out how some of the best visual storytellers in online news are re-imagining news in vivid new ways, and compare notes on what works best in your newsroom.

• Naka Nathaniel, The New York Times

• Juliet Gorman, POV associate producer

• Andrew DeVigal, San Francisco State

• David Dunkley Gyimah, "The View" online/video magazine

• Moderator: Janice Castro, Assistant Dean and Director, Graduate Journalism Programs, The Medill School of Journalism, Northwestern University

3:00 – 3:30 Ice cream social
South Corridor
* Sponsored by Tribune Interactive

3:30 – 5 Journalism 2010: Who's leading the way?

Will journalism be as relevant at the end of this decade as it was in 1910? If information is power, the answer must be yes. But will journalists be the innovators or the commodity? Spend 90 minutes with four well-known Web leaders who are creating or making use of journalism in new and different ways. Through their eyes you may glimpse where you fit in in the rapidly changing news landscape to come.

• Susan DeFife, President and CEO, Backfence

• Neil Budde, News Director, Yahoo!

• Robert S. Cauthorn, President, CityTools

• Lockhart Steele, Managing Editor, Gawker Media

• Moderator: Jeff Jarvis, Buzzmachine

6 – 7 Cocktail reception
• Sponsored by Reuters and NYTimes.com

7 – 10 2005 Online Journalism Awards and Banquet
Trianon Ballroom, 3rd Floor

Also: The Morgan Suite will be used for conference administration.