In this Webinar, you’ll learn strategies to increase traffic from search tools and keep those users on your site. You'll also learn techniques for writing the all-important web headline.
What Will I Learn:
How search engines work and how audiences use them
Crafting effective copy for the web
How to choose keywords for maximum relevance
Optimizing your content for specialized search engines (Google News)
How to hold on to search visitors once they’ve arrived at your site
Measuring effectiveness
Who Should Take this Course: Editors, copy editors, producers and other online publishers who want to learn more about SEO.
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