ONACamp events
ONACamp at AAN Digital Conference
UPDATE: If you’re looking for session resources, head to our round-up post for links.
Looking for the latest in digital skills? Join us for a day of hands-on training with some of the top leaders in digital journalism at the Association of Alternative Newsmedia’s Digital Conference. We’re bringing a full day of training to AAN Digital on January 26 and ONA members can attend the full conference January 24-26 for the AAN member rate.
Sessions will explore analytics and metrics for growth, newsroom workflow, thinking like a startup and more pertinent topics to help you improve your skills. This exciting day of intensive digital journalism training is organized by the Online News Association, courtesy of a grant from the Gannett Foundation. AAN is offering a discount to ONA members who wish to attend.
If you are an ONA member, registration for for the full conference is $199 for early registration; $224 for registrations received after January 11, 2013.
If you are not an ONA member, you can register here.
For more information about AAN and the 2013 digital conference, please visit their website. Read more about past ONACamps.
ONACamp at AAN Program
Saturday Jan. 26
Funded by a generous grant from the Gannett Foundation.
Building Online Communities on Tumblr
9 to 10 a.m.
With “Tumblr” now a more popular Google search than “blog” there’s no mistaking the importance of the community built on this platform. Learn directly from Tumblr best practices in managing and growing your online community on Tumblr.
Presenter: Mark Coatney, Director/Media Evangelist, Tumblr @mcoatney
Google Fusion Tables 101
10 to 11 a.m.
Visualizing data is no longer just for deep investigative projects. With tools like Google Fusion Tables, visualizations are easier than ever. Google brings you an introduction to the tool to give you the baseline understanding needed for creating or overseeing the creation of exciting maps and visuals.
Presenter: Vanessa Schneider, Geo Media Program Manager, Google @vanessagene
Digital Diversity
11:15 a.m. to 12:15 p.m.
We want diversity in our newsrooms and in our portfolios, so why not in our digital space? We’ll look at ways to incorporate diversity into your strategic plans of broadening your staff, your stories and overall advertising reach and income.
Presenter: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio
12:15 to 1:15 p.m.
Lunch
Metrics and Analytics
1:15 to 2:15 p.m.
Impact is not just a buzzword, it’s a new religion. Learn how metrics and analytics influence editorial and business strategy and get fast, smart ways to read what’s working and what’s not.
Presenter: Meghann Farnsworth, Manager, Distribution and Online Engagement, California Watch @meghannCIR
Thinking Like a Startup
2:15 to 3:15 p.m.
How do you develop an entrepreneurial mindset? Think about what’s new and what’s next. Don’t be afraid to fail — revise your plan if you do. Figure out what’s going to work in 30 days. Even if you aren’t a startup, innovation, creativity and reevaluating “what is” will keep your organization moving forward.
Presenter: Latoya Peterson, Stanford-Knight Fellow @LatoyaPeterson
Network Strategies
3:30 to 4:30 p.m.
Many news sites are built with the expectation that they’re an end destination for users. A network strategy calls for finding the readers where they are (an old print circulation strategy) and not expecting them to come to you.
Presenter: Deborah Petersen, Senior Editor – Mobile & Social Media, San Jose Mercury News @deborapetersen
ONACamp Minnesota
UPDATE: If you’re looking for session resources, head to our round-up post for links.
Looking for the latest in digital skills? Join us for a day of hands-on training with some of the top leaders in digital journalism. Sessions at ONACamp Minnesota will explore analytics and metrics for growth, legal issues on the web, tools for better digital storytelling, and more pertinent topics to help you improve your skills. Get on the fast track to better reporting with greater impact using the power of the Internet. This exciting day of intensive digital journalism training is organized by the Online News Association, courtesy of a grant from the Gannett Foundation. Registration is $5 to cover the cost of lunch. A light breakfast will also be served.
Read more about past ONACamps.
ONACamp Minnesota Program
Program is subject to change.
Registration
8 a.m., Outside Room 100
Dive Into E-Books
9 a.m. – Noon, Room 214
Are you curious about the growing market for e-books? Wonder what it would take to get some of your own work out there on a Kindle or an iPad? This workshop will cover what you need to know to take your manuscript, format it into an e-book, and put it on the market. This workshop will cover the economics & royalty structures of the major e-book platforms, the mechanics of publishing an e-book, and a hands-on session where you will generate your own e-book. Already have your own manuscript? Great! Bring it! If you don’t, your instructor will supply a book-length text file for you to work with.
Instructor: Lisa Williams, MIT Media Lab fellow @lisawilliams
You will need:
* To download and install the e-book platform Scrivener, which is available for both Windows and the Mac before class
* Your own laptop
Telling Stories with Sound
9 – 10 a.m., Room 100
If you are a NPR listener, have you ever wondered how is it they get all that great sound? It turns out, it’s a combination of tools and great technique. Come learn some of the tricks to enhancing your storytelling with sound and the simple, easy to use digital tools professionals have at their disposal. Join former NPR producer, audio instructor and nationally recognized media trainer Doug Mitchell and Minnesota Public Radio Metro Reporter Laura Yuen.
Instructor: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio, Laura Yuen, Metro Reporter, Minnesota Public Radio @laura_yuen
Reporter’s Digital Toolkit and Social Tips
9 – 10 a.m., Room 130
With real-time reporting, social networks provide peer-to-peer conversation, audience engagement, sources and resources, not to mention they are often the highest traffic drivers to news sites. This session will highlight the best practices of social media and the hottest tools and techniques to report your story faster and more efficiently.
Instructor: Dan Petty, Regional Engagement Editor, Denver Post/Digital First Media @danielpetty
What You Need To Know About Internet Law
10 a.m. – Noon, Room 100
Legal issues are usually the last thing journalists consider. This session will show you why it should be the first. You’ll learn the basics of copyright and libel as they pertain to the Internet, the nuances of the term “fair use,” freelance contributor agreements, common misconceptions about copyright law, creative commons licenses and more. A Q& A period will follow.
Instructor: Jane Kirtley, Silha Professor of Media Ethics and Law at the School of Journalism and Mass Communication at the University of Minnesota
SEO & Optimizing your Content for the Web
10 – 11 a.m., Room 130
By now we’ve all heard of SEO but how do you work it into your headlines and content without ruining the quality of your story? Learn how to optimize your content and discover practical metrics applications, user behavior and trends on stickiness that will change what you do and how you do it.
Instructor: Dan Petty, Regional Engagement Editor, Denver Post/Digital First Media @danielpetty
Mobile Reporting Tools
11 a.m. – Noon, Room 130
Reporting on-the-go has never been easier when all the tools you need can fit into your hand. This session will show you the reporting power of the smartphone. We’ll explore the basics of how to use hand-held devices as a journalistic tool, featured apps to use, as well as best practices for reporting, editing and sharing stories to any media platform with your phone.
Instructor: Yuri Victor, UX Director, Washington Post @yurivictor
Storytelling through Dataviz
1 – 4 p.m., Room 214
With access to so much data, it can be a real challenge to create compelling visuals that engage your readers and help to understand complex issues. This hands-on training will help you up your visual storytelling game by sharing some of the latest tools and best practices for better storytelling on the web.
Instructor: Kevin Quealy, Graphics Editor, New York Times @kevinq
Developing a Mobile Strategy
1 – 3 p.m., Room 130
According to the Pew Center, the influence of mobile news consumption has doubled since 2010. As it continues to grow, it’s essential for news producers to have a mobile presence. But how? This session will help you get started with a framework for moving into the mobile space. We’ll help you figure out web vs. native apps, how to bootstrap mobile development and provide a foundation and quick tools that allow you to rapidly excel in the mobile space.
Instructor: Yuri Victor, UX Director, Washington Post @yurivictor
Creative Digital Content
1 – 2 p.m., Room 100
Traditional text-focused reporting, while important, is not always the best format for telling the story and engaging your audience. Nowadays memes, hashtags and GIFs can rule the news cycle. This session will help you integrate creativity into reporting your story and help you get a handle on the risks and benefits of creative digital formats.
Instructor: Amanda Hess, Writer, Editor, Slate Contributor, and Tomorrow Magazine Co-founder @amandahess
Better Business Strategies for the Web
2 – 3 p.m., Room 100
Whether you run an entire news organization or your own blog, defining and delivering on-mission journalism is paramount. Ken Sands, a longtime online news executive, will share his strategies on how to grow your audience, improving your business model and how you can more sharply focus your business efforts.
Instructor: Ken Sands, Editor, Manager, Digital Media Strategist, formerly of Bloomberg Government @kensands
Brand Yourself: Owning a Piece of the Web
3 – 4 p.m., Room 130
If you are in the news business, the time to establish an online presence for yourself is now. Many readers and potential employers will search the web for additional information on journalists, and the more good stuff that shows up, the better. This session will help you devise a strategy using websites, blogs, Facebook and Twitter to create an online archive of your stories and promote your work on the web.
Instructor: Amanda Hess, Writer, Editor, Slate Contributor, and Tomorrow Magazine Co-founder @amandahess
Digital and Diversity
3 – 4 p.m., Room 100
Diversity in your newsroom, in your coverage and in your audience is essential to success in the digital space. Breaking diversity up into four ways: Staff, work environment, audience and content, we’ll walk through how to do a deep dive into social tools as a jumping off point to diversifying sources as well as staff.
Instructor: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio
ONACamp @ NABJ12
UPDATE: If you’re looking for speaker presentations, head to our Google Doc for links.
Looking for the latest in digital skills? Join us for a day of hands-on training with some of the top leaders in digital journalism. This session, split up into workshops, will cover the latest in digital investigative reporting, mobile reporting, social media, audience engagement skills and and web tools. Get on the fast track to better reporting with greater impact using the power of the Internet. This exciting day of intensive digital journalism training is organized by the Online News Association, courtesy of a grant from the Gannett Foundation.
Lunch will be provided for all registrants.
Program
Social Media as a Reporting Tool
8:00 a.m. – 9:00 a.m.
With real-time reporting, social networks have become a prequel to the newsroom, providing peer-to-peer conversation, audience engagement, sources and resources. Not to mention they are often the highest traffic drivers to news sites. This session will show you the benefits of social media and the hottest tools and techniques to report your story faster and more efficiently.
Presenter: Niketa Patel, Product Manager, Social Media, CNN Money
Mobile Newsgathering: Reporting from the Field
9:00 a.m. – 10:00 a.m.
Reporting on-the-go has never been easier when all the tools you need can fit into your head. This session will show you the reporting power of the smartphone. We’ll show you the basics of how to use hand-held devices as a journalistic tool, featured apps to use as well as best practices for reporting, editing and sharing stories to any media platform with your smart phone.
Presenter: Justin Ellis, Assistant Editor, Nieman Lab
(Mostly) Free Tools
10:00 a.m. – 11:00 a.m.
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Presenter: Kwan Booth, Co-Founder, Oakland Local
Tumblr for Newsrooms
11:00 a.m. – Noon
Audience engagement is not only about keeping customers happy, it also helps cultivate loyal readers who will return repeatedly. This session will explore use of Tumblr, one of the most user-friendly platforms for boosting this engagement. This session also will demonstrate best practices and tools for building meaningful online communities, as well as how journalists can move from the web to mobile to real-life connections.
Presenter: Phoebe Connelly, Editor, Yahoo! News
Lunch
Noon – 1 p.m.
Next Levs: Immersive Reporting & Newsgames
1:00 p.m. – 2:30 p.m.
Video games have long fascinated many. As technology advances, so have the tools to augment our experience. Piggybacking on recent advances in virtual reality technology, Nonny de la Peña has begun offering powerful news experiences to the public. Her work uses the latest virtual reality goggles coupled with compelling audio to create a first-person experience of the events or situations that take place in the real world. By harnessing the sense of presence – or being there – that comes with these 3D technologies, her brand of immersive journalism allows an audience member to personally engage with a story through unprecedented access to the sights, sounds, and even feelings and emotions, which accompany the news.
Presenter: Nonny de la Peña, Annenberg Fellow, Founder, ImmersiveJournalism.com & Stroome.com
Google Fusion 101
2:30 p.m. – 4:00 p.m.
Journalists know it’s crucial to back up stories with cold, hard facts. Numbers and statistics are essential. They can contribute toward the creation of interactive visualizations that allow readers to focus on parts of the story most important to them, and to make their own discoveries. Participants in this session will learn how to find datasets, how to extract stories within data and, ultimately, how to present that data through sortable tables and interactive maps created with Google FusionTables. By the end of the session, participants will have completed a functioning interactive data visualization, and will have learned how to apply visualization techniques to stories that can have deep meaning for local communities. Participants should bring laptops.
Presenter: John Keefe, Senior Editor for Data News & Journalism Technology, WNYC
JournCamp ONA SPJ
Join ONA and SPJ as they partner to bring you training and tools in all areas of digital journalism. Learn to access public records on the fly and understand entrepreneurial journalism in this one-day workshop for professional journalists.
View the program and register.
Workshop Topics
Entrepreneurial Journalism
Description forthcoming.
Trainer: Retha Hill, Arizona State University
From Their Grubbies to the Web: How to Acquire Government Data and Post it Online
This session will teach you how to get data out of government agencies, clean it up, then post it on your website as a table, chart or map using free, simple Google Fusion Tables. It’s so easy most house cats can do it! You’ll learn the right lingo to use in dealing with agencies, tips for finding databases, and how to provide the information to the public in a visual, interesting and ethical manner.
Trainer: David Cuillier, SPJ FOI Trainer, University of Arizona
Visual Storytelling
Visual storytelling is no longer reserved for those who just work in television. Working on the Web means journalists in all media need to find creative ways to provide information to their audiences. We’ll show you how you can use pictures to tell your story, even if none are (obviously) available.
Trainer: Victoria Lim, freelancer
Social Media as a Reporting and Engagement Tool
Description forthcoming.
Trainer: Daniel Petty, Denver Post
Mobile Newsgathering: Why the Smartphone is the Most Important Journalistic Innovation Since the Reporter’s Notebook
You’ll learn the basics of how to use hand-held devices as a journalistic tool. With the help of social media, apps and some gear, you’ll immerse yourself in the best practices for reporting, editing and sharing stories to any media platform with your smart phone.
Trainer: Deb Wenger, SPJ Newsroom Trainer, University of Mississippi
Copyright for the Copycat Age: What Every Journalist, Newsroom Manager and Publisher Needs to Know About Legality, Privacy and Copyright Laws
Fair use. Copyright. Trademark. Invasion of privacy. Do you know what these terms actually mean? Sure, every journalist, publisher and station owner does in theory, but in practice do you know how the laws governing use of images, content and other creative materials really affect your work? In the age of online journalism and digital/social media, how are the legal rules of the road changing?
Trainer: Gregg Leslie, Reporters Committee for Freedom of the Press
ONACamp Montana
The Online News Association will host ONACamp Montana, a full day of digital journalism training and workshops at the University of Montana in Missoula, April 13, 2012.
ONACamps are free, all-day, intensive digital journalism training sessions. Sessions at ONACamp Montana will explore social media as a reporting tool, solving network bandwidth issues for rural audiences, effective strategies and tools for digital storytelling, using mobile tools for reporting, and more pertinent topics to help you improve your digital skills.
Registration is $5 to cover the cost of lunch. Details on programming are below.
Registration will be in front of room 210 in the Don Anderson Hall on the University of Montana, Missoula.
If you’re driving in, parking is in Lot P. Parking passes will be issued by volunteers in the parking lot and at registration.
Both the Don Anderson Hall and Lot P are highlighted on this campus map.
Online registration is closed, but we still have room for walk-up registration. Arrive between 8 and 10 a.m. on Friday, April 13 to register.
Read more about ONACamps, which offer free digital training with support from the Gannett Foundation.
ONACamp Montana Program
#ONACamp
Registration opens at 7:30 a.m.
8:30 – 9 a.m.
Don Anderson Hall Room 210
Welcoming remarks
9 a.m. – 12 p.m. // 2 p.m. – 4 p.m.
Don Anderson Hall Room 301
One-on-One Business and Strategic Consulting
Signup sheets will be available on site for half-hour segments throughout the day.
Whether you run an entire news organization or your own blog, defining and delivering on-mission journalism is paramount. Engage in a one-on-one discussion about your mission, your audience, your business model and how you can more sharply focus your efforts with Ken Sands, longtime online news executive, consultant and ONA board member.
Presenter: Ken Sands, Bloomberg Government @kensands
Prior to that he was executive editor for innovation at Congressional Quarterly. After a career as a reporter and editor, he was online managing editor and online publisher at The Spokesman-Review in Spokane. He served on the ONA board from 2007 through 2011 and was the first-ever online representative on the board of the Associated Press Managing Editors Association from 2002 through 2005.
His father is a Montana native and he has aunts, uncles and cousins too numerous to count who still live in western Montana.
9 – 10:30 a.m.
Don Anderson Hall Room 210
Producing Video for the Web
Creating a visual story takes a little know-how, especially when you need to produce on the run. Learn the details of creating video journalism – from shooting and editing video on on your phone, livestreaming to the web, planning and executing a visual story, best gear, apps, software and publishing options for varying skill levels and budgets, along with the fun stuff – emerging trends. This is a survey course of the current digital video landscape and will arm you with instructions on how to get started right away with the production studio you already have – your smart phone.
Presenter: Tiffany Campbell, Seattle Times @tiffanycampbell
9 – 10:30 a.m.
Don Anderson Hall Room 316
What You Need To Know About Internet Law
Legal issues are usually the last thing journalists consider. This session will show you why it should be the first. You’ll learn the basics of copyright and libel as they pertain to the Internet, the nuances of the term “fair use,” why websites display privacy policies and visitor agreements and the benefits of libel insurance. A Q& A period will follow.
Presenter: Jon Hart, Attorney, Dow Lohnes, PLLC; General Counsel, ONA
9:10 – 10 a.m.
Don Anderson Hall Room 310
Social Media as a Reporting Tool
With real-time reporting, social networks have become a prequel to the newsroom, providing peer-to-peer conversation, audience engagement, sources and resources. Not to mention they are often the highest traffic drivers to news sites. This session will show you the benefits of social media and the hottest tools and techniques to report your story faster and more efficiently.
Presenter: Megan Greenwell, GOOD @megreenwell
10:10 – 11 a.m.
Don Anderson Hall Room 310
Speaking Geek in a Digital World
Feeling overwhelmed by the terminology used by your tech-savvy peers? Don’t be embarrassed. Join us to learn how to speak geek as we give an overview of technologies, terms, social media and what you should know to operate in a digital newsroom.
Presenter: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio
11:10 a.m. – 12 p.m.
Don Anderson Hall Room 310
Network Strategies
Many news sites are built with the expectation that they’re an end destination for users. A network strategy calls for finding the readers where they are (an old print circulation strategy) and not expecting them to come to you.
Presenter: Megan Greenwell, GOOD @megreenwell
11:10 a.m. – 12 p.m.
Don Anderson Hall Room 316
Leveraging Web Metrics
There’s more to web traffic than meets the eye. Delve into tools like Omniture and Google Analytics to discover practical applications, user behavior, trends on stickiness and implications that just might change what you do and how you do it.
Presenter: Kwan Booth, Oakland Local, House of Local @Boothism
12 – 2 p.m
Lunch
2 – 4 p.m.
Don Anderson Hall Room 316
Dive Into Data: Take a Project from Spreadsheet to Interactive Map
As journalists, we know it’s important to prop up our stories with cold, hard facts — numbers and statistics are essential. And this type of information lends itself well to creating engaging interactive visualizations that allow readers to focus on parts of the story that matter most to them and to make their own discoveries. We’ll walk through taking datasets you might have and presenting them through interactive maps (using Google FusionTables) and sortable tables (using a tool called Socrata). By the end of the afternoon, you’ll have completed a functioning interactive data visualization, and be well on your way to applying these techniques to stories that have deep meaning to your local community.
Participants should bring laptops.
Presenter: Joshua Hatch, Sunlight Foundation @hatchjt
2 – 4 p.m.
Don Anderson Hall Room 210
Using Mobile Tools for Effective Digital Storytelling
A smart phone is now one of the most powerful tools for journalists. With the speed of real time reporting journalists are breaking and filing stories on the go. Learn the latest tools for digging deeper into stories and providing added value and context to report on-the-go and keep audiences engaged with your content longer.
Presenter: Paul Franz, Education Week @pkfranz
2 – 2:50 p.m.
Don Anderson Hall Room 310
Telling Stories with Sound
If you are an NPR listener, have you ever wondered how is it they get all that great sound? It turns out it’s a combination of tools and great technique. Come learn some of the tricks to enhancing your storytelling with sound and the simple, easy to use digital tools professionals have at their disposal with former NPR producer, audio instructor and nationally recognized media trainer Doug Mitchell.
Presenter: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio
3 – 4 p.m.
Don Anderson Hall Room 310
Track 1: Mostly Free Digital Tools
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Presenter: Kwan Booth, Oakland Local, House of Local @Boothism
