HOTEL: A special room rate has been arranged at Embassy Suites, 1811 Broadway, Nashville, TN, 37203. Call the hotel at (615) 320-8899, and ask for the Freedom Forum rate of $119. Reservations must be made before April 1. After that time, call Cara Beasley at 615-277-4963 to check the availability of rooms. PARKING: Parking is available in the surface lot across the street from the Seigenthaler Center. Note: Do not park in the two-story deck. SCHEDULE
8 a.m.
Registration opens
Location: Lobby
8-9 a.m.
Continental Breakfast/Networking
Location: Lobby
9-10:30 a.m.
The impact of new products on content publishers
It appears increasingly likely that recent product introductions by Apple and Google will have a profound impact on the way content will be distributed and consumed in the future. It may provide a golden, one-time opportunity to convert consumers to pay models that will better sustain an increasingly digital news industry. This presentation will explore the implications of these new products and their impact on news organizations.
Speaker: Bill Tallent, CEO, Mercury Intermedia
10:30 a.m.-Noon
Session 1: Get your mojo on!
New mobile devices can easily support today’s roving reporter with traditional tools for posting content and sophisticated options for delivering live sights and sounds directly to our online audiences.
Speaker: Jeff Herr, Director, Interactive Media, Lee Enterprises
Session 2: There's an app for that
Utilize the iPhone's video capabilities, combined with a variety of apps and accessories, to provide readers with breaking news in just minutes. We'll look at the best ways to shoot, edit and upload videos and photos from the field and learn what readers are responding to.
Speaker: Ray Meese, Director of Photography, Ventura County Star
Noon-1:30 p.m.: Lunch & Session
Legal Issues
Speaker: Jonathan Hart, Attorney, Dow Lohnes, PLLC; General Counsel, ONA (via Skype)
1:30-3 p.m.
Session 1: Get your mojo on!
New mobile devices can easily support today’s roving reporter with traditional tools for posting content and sophisticated options for delivering live sights and sounds directly to our online audiences.
Speaker: Jeff Herr, Director, Interactive Media, Lee Enterprises
Session 2: There's an app for that
Utilize the iPhone's video capabilities, combined with a variety of apps and accessories, to provide readers with breaking news in just minutes. We'll look at the best ways to shoot, edit and upload videos and photos from the field and learn what readers are responding to.
Speaker: Ray Meese, Director of Photography, Ventura County Star
3-4 p.m.
Speaker: Rob King, Vice President and Editor In Chief, ESPN Digital Media
4-4:30 p.m.
The Download
An informal discussion about what is being done in attendee newsrooms and a sharing of tips, tricks and best practices.
SPEAKERS
Bill Tallent, CEO, Mercury Intermedia: Tallent is CEO of Mercury Intermedia, a firm that develops native mobile applications for some of the nation's top news-related companies. Tallent has worked in technology since 1963, when helped start the first computer class in his senior year at Western Kentucky State University. Bit by the start-up bug, he has spent the last 25 years starting, operating, and selling small businesses. He sees the iPhone and Android phones as fourth generation computers that will expand computer usage dramatically.
Rob King, Vice President/Editor In Chief, ESPN Digital Media: King is responsible for all content and the overall editorial direction for the leading digital sports portfolio and its related properties, as well as the management of the award-winning team of more than 200 editors, writers, designers and producers across ESPN.com and its network of related sites. King joined ESPN four years ago as a senior coordinating producer in Studio Production, where his duties included oversight of the network’s NBA studio shows, the ESPNEWS network, Outside the Lines, ESPN’s golf coverage, and its news research department.
Jeff Herr, Director Of Interactive Media, Lee Enterprises: Jeff Herr joined Lee's corporate office in April 2006 as the Director of Interactive Media. Previously, Herr had been Director of Online Operations for Tucson Newspapers Inc., the agency that handles business operations for the Arizona Daily Star, owned by Lee, and the Tucson Citizen, owned by Gannett Co., Inc. Herr began his career in 1985 as a newspaper reporter and editor. In 1994, he began his Internet career with an online international trade law service and newsletter. He soon joined Paul Allen's Internet company, Starwave, working on major sites including ABCNews.com, ESPN.com, Outside Online and TheStreet.com. After returning to Arizona and developing a suite of Internet-based financial calculators and tools that were licensed to major U.S. banks, Herr worked as a digital strategist for clients such as Electronic Arts, Rational Software, Coty Cosmetics and America West Airlines.
Ray Meese, Director of Photography, Ventura County Star: A graduate of Western Kentucky University, Meese has worked at newspapers in Pennsylvania, Illinois, Indiana, Texas, Utah, Oregon and California. He has more than a decade of experience as a photojournalist and five years as a picture editor. Meese currently oversees the use of mobile devices to capture, edit and transmit still images and video; post information to Twitter and Facebook; update the Ventura County Star's photo galleries; and edit pictures and videos from staff photojournalists.
This workshop is supported by the Scripps Howard Foundation and Cell Journalist Inc. of Nashville, Tenn.
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