SCHEDULE
9-9:30 a.m.
Registration
Location: Lobby
Includes coffee and bagels
9:45-10:45 a.m.
Track 1
Entrepreneurial Journalism: Adding an ROI to the Five Ws
Location: Classroom
How to brainstorm, plan and execute journalism initiatives that will generate revenue.
Track 2
Link Journalism
Location: Lab
Learn the secrets of covering beats and topics -- and drive Web traffic -- with the power of the lowly link.
Tammi Marcoullier, Publish2
11 a.m.-Noon
Track 1
Passion sites: Scratching a niche
Location: Classroom
How to tap into a community's passions to produce effective niche publications.
Knight Stivender, Director of Online Content, The Tennessean
Track 2
Beyond reporting and writing
Location: Lab
Discover how using social media can develop and expand your sources and audience. Also learn how to effectively use social media tools and strategies to build your "Brand Me."
Katie Allison Granju, Project Manager, E.W. Scripp's Interactive Newspaper Group
Patrick Beeson, Content Manager, E.W. Scripp's Interactive Newspaper Group
Noon-1 p.m.
Lunch
Location: Vanderbilt Cafeteria
1:15-2:15 p.m.
Keynote address: Janet Coats, Executive Editor of Media General's Tampa Tribune
Location: Lecture hall
2:30-3:30 p.m.
Track 1
The Evolving Newsroom
Location: Lecture hall
Panel discussion representing large and small newsrooms. Attendees share and discuss approaches to creating the versatile, nimble environment that is needed to still put a paper or TV newscast out.
Knight Stivender, Director of Online Content, The Tennessean
Mike Sechrist, President of Bottom Up Media and former GM of WKRN
John Carney, City Editor, Shelbyville Times-Gazette
Track 2
Multimedia Designer's Toolbox
Location: Classroom
Val Hoeppner, Manager of Multimedia Education, Diversity Institute. Nashville, shows how to make multimedia storytelling part of the daily reporting process. Learn to get the most from your photography, audio, video and multimedia resources.
3:45-4:45 p.m.
Track 1
Bloggers & Journalism
Location: Classroom
A panel of traditional newsroom and independent bloggers talk about what journalists do right and wrong in blogging. Learn how to be better blogger.Rex Hammock, rexblog.com, Founder/CEO of Hammock Inc.
Christian Grantham, WKRN's Nashvilleistalking.com
Michael Silence, Knoxville News Sentinel's No Silence Here blog
Tammi Marcoullier, Publish2
Track 2
Build it Yourself for Free
Location: Lab
How to build a microsite in an afternoon for free. Take home the knowledge of at least five free Web tools that will allow you to powerfully tell and cover a story.
Katie Allison Granju, Project Manager, E.W. Scripp's Interactive Newspaper Group
Patrick Beeson, Content Manager, E.W. Scripp's Interactive Newspaper Group
5-5:45 p.m.
Closing and Networking on Your Own
Thank you to Cell Journalist for its support of this ONA Workshop
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