Save the date! ONA’s Parachute Training Initiative drops into Hollywood, Calif., on Wednesday, Aug. 4, for a day of free, intensive hands-on multimedia training preceding the Asian American Journalism Association annual conference at the Renaissance Hollywood Hotel & Spa in Hollywood, Calif. The sessions, running from 8 a.m.-5 p.m., will cover mobile production, free web tools, business models, career skills and legal issues. The event is limited to the first 120 attendees. Registration is $10, which covers lunch. Sixty free registrations will be reserved for AAJA members. If you are an AAJA member, you MUST register through the AAJA website in order to receive free admission. 8:15-8:45 a.m.
Registration
Continental Breakfast
8:45 a.m.
Welcoming Remarks
Session 1: 9-10:30 a.m.
Track 1: Free Tools to Kick Your Site Up a Notch
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Robert Hernandez, Assistant Professor, University of Southern California
Track 2: Emerging Business Models
Take a walk on the business side. Explore the rise of journalists as entrepreneurs, new forms of advertising, non-profit support, subscription models and other alternatives that are supplementing and replacing old business models.
Mark Potts, CEO, GrowthSpur
Session 2: 10:45 a.m.-12:15 p.m.
What you need to know about Internet law
Legal issues are usually the last thing journalists consider. This session will show you why it should be the first. You'll learn the basics of copyright, libel and plagiarism as it pertains to the Internet, the nuances of the term "fair use," why websites display privacy policies and visitor agreements and the benefits of libel insurance.
Jonathan Hart, Attorney, Dow Lohnes, PLLC; General Counsel, ONA (via Skype)
12:15-1:15 p.m.
Lunch and networking
Session 3: 1:30-2:55 p.m.
Track 1: Mojo-ing with the iPhone
Forget backpack journalism. Now, the phone in your pocket is your most important mobile reporting tool. Using on-the-ground experience from events like the 2010 Olympics, you'll gain practical knowledge on how to maximize your phone to produce live, mobile journalism for the web. We'll focus on iPhones, but will have information on best practices for other types of phones, as well. We'll talk about live video streaming direct to the web from your phone, maximizing twitter while live streaming, the best iPhone apps for journalism, mapping iPhone photos via rss and more.
Tiffany Campbell, Producer, seattletimes.com
Track 2: Finding your niche online
Finding your niche online: Traditional newsroom jobs are becoming harder to find, but community news start ups and entrepreneurship are emerging as places to do journalism. Where do you look and what skills do you need to be part of the dynamic new media landscape?
Michele McLellan, Fellow, Reynolds Journalism Institute, Missouri School of Journalism
Session 4: 3-4:30 p.m.
Track 2: Emerging Business Models
Take a walk on the business side. Explore the rise of journalists as entrepreneurs, new forms of advertising, non-profit support, subscription models and other alternatives that are supplementing and replacing old business models.
Mark Potts, CEO, GrowthSpur
Track 1: Free Tools to Kick Your Site Up a Notch
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Robert Hernandez, Assistant Professor, University of Southern California
Session 4: 4:30-4:45 p.m.
Closing remarks and discussion
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