ONA Philly: Meet SPUN

ONA Philly: Meet SPUN: unveiling of a local news discovery app

How will professional content be discovered in the mobile age? Publishers have spent 20 years optimizing discovery for traditional web browsing by SEOing content by keyword, but mobile presents new opportunities for optimized discovery. Our phones know where we are. In the mobile age content will be optimized by location. Phones will automatically surface articles about the Brooklyn Bridge for users in downtown Manhattan; just being in front of the Philly Museum of Art will be the catalyst for surfacing an interview with Sylvester Stallone or the famous clip from Rocky.

This meetup will talk about what it means to find new avenues for content distribution that take advantage of consumer behavior on mobile devices. Scott Lindenbaum will also talk about how his company, SPUN, is doing just this kind of thing in an iPhone app. They’ve partnered with content providers like The Awl and Gothamist to test our theories.

SPUN is the easiest way to keep your finger on the pulse of a city. It’s local news on steroids, with articles from local experts and professional publishers. Users don’t have the time to check every local website every day. City dwellers need a one-stop aggregation of juicy articles. SPUN is the ultimate urban lifestyle guide.

Scott Lindenbaum is the President and COO of SPUN. Scott has been covered by CNN, MSNBC, and FOXnews, and has appeared in the New York Times, Wall Street Journal, and numerous other outlets. For ten years, Scott was a halfpipe snowboard competitor sponsored by Burton Snowboards. He holds an MFA in creative writing, has studied Behavior Design with Stanford Human Interaction professor BJ Fogg, and is currently working with Apple on the UI design of future SPUN iterations.

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