The hardest task for a small news startup — probably for most news organizations — is prioritizing. We can’t do everything well, so what can we do for the highest return on investment?
That’s the question I’m thinking about every day at Chalkbeat, a news startup that covers K-12 public schools in four states. A few months into my job, I was tasked with devising an engagement strategy. Everyone was doing cool stuff; I salivated over ProPublica’s “Get Involved” page and praised the Center for Investigative Reporting’s coloring books about earthquake safety. These were valuable examples to learn from, but I had to be realistic about our capacity and what we could achieve. We expect highly contextualized, nuanced enterprise reporting and breaking news to be published every day, and yet we only have an editor and two to three reporters in each of our locations.
Two years and many experiments later, the foundation of our engagement strategy is based on what we know works and what we think is promising. We love when our staff experiments beyond these strategies, but a clear prioritization plan helps keep things focused when we’re asking our reporters to do so much.Learn more