If you want your audience to get involved, give them something to take home at the end of the day.

‘Party-Favor Journalism,’ OR ‘A Call to Kill the Call-Out’

If you want your audience to talk with you, you have to give them a good reason

By on June 22, 2016

This is one in a series of blog posts from the MJ Bear Fellows, three journalists under 30 selected each year who are expanding the boundaries of digital news. Applications for the …

Ariana Tobin

Ariana Tobin

Ariana is assistant producer at the Note to Self podcast out of WNYC Studios in New York. She spearheaded audience engagement for the “Bored and Brilliant,” project an interactive multi-week series that asked nearly 20,000 participants’ to rethink their relationship with their smartphones. Each day for one week, participants received a challenge from the podcast to help them monitor and discover how much they used their smartphones and how the usage impacted their lives. In January 2016, Note to Self launched a follow-up project called Infomagical, in which more than 30,000 people fought information overload. She is now working to take this audience engagement model and apply it to other big social issues, including an interactive series on mental health awareness.