When the agony of missing the shot trumps the joy of the experience worth shooting, the adventure athlete (climber, surfer, extreme skier) reveals himself to be something else: a filmmaker, a brand, a vessel for the creation of content. He used to just do the thing—plan the killer trip or trick and then complete it, with panache. Maybe a photographer or film crew tagged along, and afterward there’d be a slide show at community centers and high-school gyms, or an article in a magazine. Now the purpose of the trip or trick is the record of it. Life is footage.Living the GoPro Life
This project is designed to help news orgs, startups, individual journalists and bloggers create their own ethics codes.
We’re in a crowdsourcing stage now, looking for your input and perspectives.