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Conference news
Posted: August 7, 2007 12:52 AM
Keynote Biography: Hilary Schneider

Hilary Schneider is executive vice president of Yahoo!'s Local Markets
And Commerce Division and the Yahoo! Publisher Network. When Schneider joined the company in September of 2006, she became the leader of a newly formed business unit, now called Local Markets and Commerce. In this role, she was charged with developing an overarching classified and listings strategy that includes new ways of monetizing transaction listings across Yahoo!, as well as day-to-day oversight of Yahoo! listings and commerce properties in the U.S. This includes Yahoo! Autos, HotJobs, Local, Personals, Real Estate, Shopping and Travel.

Additionally, Schneider is the Yahoo! executive sponsor and leader of a significant cross-company partnership with U.S. publishing companies, including hundreds of daily newspapers. This partnership, started in November 2006, continues to grow, continually adding more newspaper partners and strategic components upon which the newspapers and Yahoo! can benefit from their shared assets, including Yahoo! HotJobs, Search and its advertising platform, local newspaper content and leading advertising sales forces - Yahoo! focused on national advertisers and newspapers focused on local advertisers.

In February of 2007, Schneider's deep experience in the publishing business was tapped when she was given additional responsibility to provide leadership and strategic direction to the Yahoo! Publisher Network. The Yahoo! Publisher Network helps publishers grow their businesses by syndicating Yahoo!'s advertiser network, content and social media network. It also provides relevant ads and other services off the Yahoo! network to help publishers better engage with their audiences.

Prior to joining the company, Schneider was the senior vice president for Knight Ridder, Inc., a $3 billion revenue company, where she co-managed the newspaper operations and led its digital division. Under her leadership, Knight Ridder's online revenue tripled and the division's profit margins grew significantly. During her tenure at Knight Ridder, Schneider also served as the president and CEO of Knight Ridder Digital, the online operations of Knight Ridder, Inc.'s 32 Web sites. She has served on the boards of CareerBuilder.com, Classified Ventures, Topix,net., ShopLocal and the Newspaper Association of America.

Prior to Knight Ridder, Schneider was the president and CEO of Red Herring Communications, where she oversaw Red Herring Magazine, RedHerring.com and Red Herring's events unit. She also served as the president and CEO of Times Mirror Interactive, where she managed all of Time Mirror's Internet businesses, including more than 34 of its Web sites. Schneider also served seven years with The Baltimore Sun Company in a number of positions across new business development and sales & marketing, which led to her role as general manager of business operations.

Schneider holds a B.A. in economics from Brown University and an M.B.A. from Harvard Business School.



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Back to 2007 conference page

8th Annual Conference and Awards Banquet, Oct. 17-19, Sheraton Centre, Toronto

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Ju-Don Roberts.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by CBSNews.com) 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by CBC.ca 7 p.m. to 9:30 p.m.: Awards banquet


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    OJA Finalists:
    The 2007 Online Journalism Award winners will be announced at the awards dinner on Oct. 19. See the list of this year's finalists.


    The 2007 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.


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