Hilary Schneider is executive vice president of Yahoo!'s Local Markets
And Commerce Division and the Yahoo! Publisher Network. When Schneider joined the company in September of 2006, she became the leader of a newly formed business unit, now called Local Markets and Commerce. In this role, she was charged with developing an overarching classified and listings strategy that includes new ways of monetizing transaction listings across Yahoo!, as well as day-to-day oversight of Yahoo! listings and commerce properties in the U.S. This includes Yahoo! Autos, HotJobs, Local, Personals, Real Estate, Shopping and Travel.
Additionally, Schneider is the Yahoo! executive sponsor and leader of a significant cross-company partnership with U.S. publishing companies, including hundreds of daily newspapers. This partnership, started in November 2006, continues to grow, continually adding more newspaper partners and strategic components upon which the newspapers and Yahoo! can benefit from their shared assets, including Yahoo! HotJobs, Search and its advertising platform, local newspaper content and leading advertising sales forces - Yahoo! focused on national advertisers and newspapers focused on local advertisers.
In February of 2007, Schneider's deep experience in the publishing business was tapped when she was given additional responsibility to provide leadership and strategic direction to the Yahoo! Publisher Network. The Yahoo! Publisher Network helps publishers grow their businesses by syndicating Yahoo!'s advertiser network, content and social media network. It also provides relevant ads and other services off the Yahoo! network to help publishers better engage with their audiences.
Prior to joining the company, Schneider was the senior vice president for Knight Ridder, Inc., a $3 billion revenue company, where she co-managed the newspaper operations and led its digital division. Under her leadership, Knight Ridder's online revenue tripled and the division's profit margins grew significantly. During her tenure at Knight Ridder, Schneider also served as the president and CEO of Knight Ridder Digital, the online operations of Knight Ridder, Inc.'s 32 Web sites. She has served on the boards of CareerBuilder.com, Classified Ventures, Topix,net., ShopLocal and the Newspaper Association of America.
Prior to Knight Ridder, Schneider was the president and CEO of Red Herring Communications, where she oversaw Red Herring Magazine, RedHerring.com and Red Herring's events unit. She also served as the president and CEO of Times Mirror Interactive, where she managed all of Time Mirror's Internet businesses, including more than 34 of its Web sites. Schneider also served seven years with The Baltimore Sun Company in a number of positions across new business development and sales & marketing, which led to her role as general manager of business operations.
Schneider holds a B.A. in economics from Brown University and an M.B.A. from Harvard Business School.